Leading a Digital School 2.00

The Attributes Desired of the Head

Mal Lee and Roger Broadie

( This is significant rework of our 2014 article of the same name that addressed the attributes of those principals leading successful digital schools.

Two years on and we have been able to examine the attributes in what are now mature digital organisations – with many of the traits being the same as the ‘CEOs’ of all successful digital organisations.

Tellingly what has become that much clearer is that many of the heads struggling – or not wanting – to lead a digital school lack many of the attributes to lead a good school – full stop.)

Not only is the role of principal critical to the digital evolution of schools but so too is having principals with the ability to successfully lead an ever evolving digitally based socially networked school.

Not just any head can play that role.

Rather it is requires principals with particular attributes.

In the same way the operations of a paper and digitally based school differ significantly so too do many of the attributes required of the principal.

The last decade plus has witnessed the emergence globally of a cadre of principals who have of their own volition been able to build upon their considerable leadership skills and grow the attributes required to successfully lead these very different organisations.

Equally it has also revealed that the vast majority of the existing heads have not as yet demonstrated the ability to do so.

In a digital and socially networked society clients can rightly expect every school to be digitally based, and well positioned to continually meet the rising digital expectations.

Australia has in the region of 10,000 schools. For each to become digital – to become a mature digital organisation (Kane, et.al, 2016) – it invariably requires a principal – indeed a succession of principals – willing and able to lead the digital evolution of the school.

The same equation holds in every nation.

The critical question every government, education employer, every school board and council must address is how does it find or grow those principals and thus ensure the continued viability of its school/s? How does it both ready that very sizeable proportion of existing heads that have thus far been unable or unwilling to lead a digital school, and grow the future generation of principals?

Part of the answer lies in better understanding the attributes desired of the heads of digital schools.

With a digital and socially networked school community one is very much looking at a new and distinct higher order environment, requiring of the leader a particular skill and mindset, that will blend the time honoured attributes with those particular to leading a digital school.

One should not assume – as do likely many employers and unions – that the heads of traditional paper based schools, with their current skill and mindset, can lead and grow a mature digitally based school ecosystem. The vast majority of those transferred will fail unless they appreciate they have to adopt a skill and in particular a mindset compatible with the new environment. Without that change they will likely destroy years of astute and concerted organisational growth and take the school developmentally backwards. Such an appointment would be unfair to both the individual heads and the school and its community, and professionally and economically irresponsible.

The distinct nature and challenge of leading a digital school needs to be recognised and every effort made to ready and select appropriate heads.

Central role

Ever evolving schools operating on a digital base, experiencing significant natural evolutionary growth that has to be constantly shaped to realise the desired benefits, requires the school principal be the conductor of an increasingly sophisticated, ever-larger quality ‘orchestra’. In addition to the professional players there will be a sizeable parent, student and community membership, with all the ‘players’ expected to continually lift their contribution to the workings, growth and evolution of the school’s desired ecosystem.

It requires the principal as the conductor to understand the total score, the finer nuances therein, to have a mindset where anything is possible, and the skills to continually challenge a highly capable group, to manage them, and assist them grow. It requires the principal, the head teacher, to have a macro understanding of the desired totality and all the school’s increasingly complex workings, a strong educational base, an intimate awareness of all the key school operations and its digital ecosystem and the people skills to manage an empowered school community. The critical word here is ’empowered’ for though the principal needs to understand the desired totality, they will not control and develop it but will trust others to do so.

The contrast with the traditional relatively simple silo like operation where the principal often has limited understanding of the work of the siloes is pronounced. The understanding of the totality is necessary because activities in different areas of the school interact in new ways.

In employing the metaphor of the chief conductor it most assuredly does not mean the principal needs to be the sole conductor or to have the ability to play every instrument. Like all good orchestras the school needs very capable deputies able to take the baton when required, but both the principal and deputies need understand the many variables impacting the success of the school’s desired ecosystem.

It requires the empowerment of the total ‘orchestra’ and the constant monitoring of the part that all members of the ensemble are playing.

Attributes of principal operating in digital and networked mode

Many, possibly most of the attributes required to undertake this kind of whole school conducting are those that have been enunciated in the school leadership and literature for decades and are evidenced daily in the performance of transformational principals. Attributes like a strong educational philosophy, the willingness to lead, the facility to articulate the desired vision, high level communication skills, an in-depth understanding of the instructional program, strong people and management skills, the setting of high expectations, political acumen, attention to detail and the capacity to manage the school’s finite resources are as important as ever.

That point bears underscoring. Indeed one could postulate that many of the heads struggling to lead digital schools are those lacking many of the aforementioned skills.

There is no need to reiterate them, but it is important to single out those that in a digital and networked operational mode assume greater importance, and those new to the set.

Many have already been addressed in separate articles but one needs to view them within the wider schema, understanding that all are closely connected and at times are near impossible to uncouple.

Tellingly many of the new attributes desired of the head of a mature digital organisation are antithetical to those exhibited by many principals in traditional insular highly hierarchical paper based schools.

Before moving to the analysis of the attributes special mention needs to be made of the principal’s ability to communicate, and the related capacity to ensure there is excellent on-going communication between all parts of the empowered socially networked school community Communication is as always critical. The point remains the principal has to constantly to communicate the expectations, to articulate the narrative and to create an environment where an empowered community can readily communicate. While not explicitly stated virtually all of the following attributes include a strong communication component.

  • Digital and networked mindset

What sets the digital leaders apart from the traditional – in the same way as it does with the digital and analogue leaders in business – is the leader’s shaping mindset.

The principal must adopt have a digital and networked mindset (Lee and Broadie, 2016, 28).

Bhaduri and Fischer (2015) in the Forbes business magazine asked, ‘Are You an Analogue or Digital Leader’? The succinct comparison of attributes they provided (http://www.forbes.com/sites/billfischer/2015/03/19/are-you-an-analog-or-digital-leader/) to help business leaders answer the question holds equally of school leaders.

The attributes bear close scrutiny.

While for convenience they provided a black and white comparison the reality is that the shift in thinking from the analogue to digital perspective occurs over time, with the digital evolution and transformation of the organisation. It is quite possible for the school leader to learn and develop the digital ecosystem skills as that ecosystem develops, provided they have the mindset to do so.

  • Visionary leader

The principal of a rapidly evolving digital school working increasingly in the new frontier must be both visionary and a leader, able to assist envision the desired totality, to articulate the shaping school and digital vision and to lead an empowered school community in its quest to provide apt schooling for each child in a rapidly evolving digital and socially networked society.

Without labouring the point, principals as the chief conductors have to take charge (Lee and Broadie, 2016, 12) of all facets of the school’s evolution and growth and ensure they are shaped as desired.

They have to lead – and not simply manage – the school’s digital evolutionary journey, neither waiting for the ‘system’ to give the green light or delegating the responsibility to other staff. This leadership it must be stressed is not leadership of technology developments but leadership of how human activities and interactions will become more effective for learning through the impacts that technology enables

They will at times, after all the listening and consultation have to make the hard final decision.

  • Instructional leader

The ‘CEO’ of the digital school needs to be an instructional leader, an educator with the deep educational understanding required to take ultimate responsibility for growing an increasingly effective and productive digitally based school ecosystem (Lee and Broadie, 2016, 18).

While that instructional leadership has long been important it becomes increasingly so when the school moves to a digital operational paradigm, socially networks, integrates its operations, dismantles the old siloes, lowers the school walls, empowers all the teachers of the young and adopts a 24/7/365 mode of schooling.

It is critical to have a principal who understands what is entailed in educating the young 24/7/365 in a socially networked society and who can play a lead role in providing an apt education for each child. The focus has to be on enabling and stimulating learning to happen beyond class time and the school walls, with class teaching increasingly designed to complement this as the pupils’ independent learning develops

The rapidly evolving uncertain nature of the schooling makes it very difficult to envision a school administrator with little or no educational training or experience leading the digital evolution and transformation of the school.

  • Focus on the totality: not the parts

Allied is the importance of having a head focussed first and foremost on shaping the desired totality (Lee and Broadie, 2016, 17), on creating a tightly integrated ecosystem, that increasingly merges the in and out of school learning, teaching and resourcing and which ideally enhances the learning of each child.

The corollary is that the digital school does not want a head whose focus is on tinkering with the existing parts, believing by so doing she/he is improving the totality.

  • Strong shaping educational and digital vision

More than ever it is imperative to have a head who fully comprehends what is entailed with the school’s shaping educational and digital visions, who can see the big picture, who has a strong understanding of the macro workings of schools and is able to both articulate and assist the school’s community realise the vision (Lee and Broadie, 2016, 5).

While the shaping vision has always been important when schools go digital, socially network, become increasingly ‘virtual organisations’ and lessen their dependence on the physical school site it becomes central to every school operation.

Schools require heads able to ‘ensure’ all the operations within the ecosystem are focused on realising that vision.

  • Organisational integrator

It obliges the principal to be the one who ultimately ensures that all the elements in the evolving ecosystem are integrated and vitally are directed at realising the desired education.

Principals do have to know the total orchestral score; the finer nuances therein and constantly address the desired totality. It is a huge and growing expectation. Mention has been made in this collection of articles of some sixty plus key variables to be addressed, largely simultaneously in successfully shaping the desired ecosystem. As the ecosystem evolves, matures and moves to a higher plane so that number will grow.

Digital congruence is the crux (Kane, et.al, 2016, p3).

The principal needs moreover to quickly decide – often on the fly – if a proposed addition to the school’s operations is consonant with the school’s shaping vision and can be readily integrated into its ecosystem.

Yes all the empowered school community need to support that work but ultimately it has to be the head, the principal who ultimately ensures the desired integration occurs.

  • Digital acumen

The principal of a digital school – as Lee and Gaffney articulated in 2008 (Lee and Gaffney, 2008) – must have a high level of digital acumen.

As the chief architect of a digitally based organization, where every facet of the operation, in and outside the school will be increasingly reliant upon and impacted by the many digital technologies it is imperative the lead designer understands the technologies with regard to how they might best be applied educationally and administratively.

They have to be able to play a lead role in shaping an apt digital ecosystem for the school.

But they don’t have to be digital experts. They should have normalised the balanced use of the digital in their daily work, be able to interrogate the data and have a macro understanding of the technology and its application – to the level where they can assist shape the school’s digital vision and not be ‘conned’ by the latest iteration of digital sales people, external or internal.

On first glance all this might seem blindingly obvious but in Australia at least that is still not evident in the literature or national standards for school principals. Digital acumen of any type is not mentioned in those standards.

Principals who delegate the technology to a middle manager are in reality abrogating their role as the school’s chief conductor and any hope the school has of going digital.

Tellingly every one of the successful pathfinder schools studied over the last decade plus was lead by a principal with that digital acumen (Lee and Boyle, 2003), (Lee and Gaffney, 2008), (Lee and Winzenried, 2009), (Lee and Finger, 2010), (Lee and Levins, 2012), (Lee and Ward, 2013), (Lee and Broadie, 2013) (Lee and Levins, 2016) (Lee and Broadie, 2016, 12).

  • Ability to understand and ride the megatrends

Linked with the digital acumen is the importance of the head being able to read the swelling societal and technological megatrends, to know when to catch those waves, how to ride them and get the most from them and vitally when to get off and catch the next.

Interestingly while it is undoubtedly a talent many a school principal has had for some time it is an attribute until recent times that was rarely mentioned in the educational leadership literature, shaped as it has so often been by the sense of constancy and school insularity.

The societal and technological megatrends allied with the wider continued evolution of society have had a profound impact on the transformation of schools and are on track to have an ever-greater influence.

  • Culture of change

Principals need not only to have the personal wherewithal to thrive in a world of constant change and natural evolution but also to assist create throughout the school and its community a culture of change, where the staff can thrive on the seeming chaos and rapid organisational evolution and transformation (Lee and Broadie, 2016, 10).

Tom Peters identified this necessity for business back in 1987 in his Thriving on Chaos. Thirty years on and the message is finally understood by the principals of the pathfinder schools.

All have evolved a ‘start up’ like organisational culture, where anything is possible, where risk taking is encouraged and the professionals are supported in their quest to take advantage of the teaching and learning opportunities opened by increasingly sophisticated digital ecosystems.

The contrast with those traditional schools where the principal is so often risk adverse and focussed on micro managing the status quo is pronounced.

  • Client focus and school viability

Digital schools – like their counterparts in business – wanting to remain viable very much require principals focussed on continually meeting, if not exceeding their clients needs and rising expectations (Lee and Broadie, 2016, 29). One is looking at heads who are willing to network, to listen, to refine, to mine the data, to research the trends in the quest to provide the best possible education for their clients in a digital and socially networked society.

Once again the contrast with the mindset of traditional head is pronounced, with few having anytime for the concept of clients. Many firmly believe society through its schools is providing a public service, where only the educational experts know what is required and that the parents and students – the clients – should simply accept their expertise.

In a market driven digital economy schools led by that mindset have a limited life span, with the clients very likely taking their custom elsewhere.

  • Learner focus

In a rapidly evolving complex adaptive system where the scene and the processes used are changing at pace it is vital to have a head focussed on the children’s learning, rather than as now on the teaching.

By placing the learners at the centre, and giving each greater agency for their own learning the school positions itself to readily adjust its teaching strategy to best meet the changing circumstances.

  • Distributed control

One is looking at principals comfortable to distribute the control of the learning, teaching and resourcing amongst an empowered school community and actively collaborate with all within that community to improve their contribution.

One is seeking heads with moderate needs who recognise and respect the contribution of all the teachers of the young, often from birth onwards and who are willing to trust, empower and genuinely collaborate with those teachers in the 24/7/365 schooling of the young.

The leadership comes primarily from the principal’s expertise and leadership, and not as now far too often from the principal’s position,

The last person a digital and socially networked school community needs to lead its digital evolution is an autocratic head who insists on the school – and in particular the head – retain unilateral control of all school operations.

  • Managing the empowered

Increasingly the school will require principals with the people skills to continually get the best from the many hundreds of people in an empowered school community.

In moving from a strongly hierarchical mode of schooling unilaterally controlled by the head to an empowered school community where leaders at all levels are encouraged to contribute to the school’s workings and growth the leader has to astutely manage those human resources.

It is a potentially huge but vital new task the principal needs oversee.

Part of that management entails controlling the school’s pace of the evolution, carefully monitoring the load on each staff member, allowing the natural growth to run its course and if needs be to slow the tempo of evolution for a time.

The contrast with many of the traditional paper schools where inertia is often the norm and teachers have to be energised is dramatic.

The pathfinders comment on the very real issue of slowing down highly committed teachers and parents anxious to grasp every opportunity for their students, of ensuring senior staff constantly monitor for signs of stress, applying due stress relief measures and when apposite applying the brakes.

  • Networker

While principals have always needed to be good networkers within a digital and socially networked school community, where the school’s work transcends the classroom the ability to network, to understand the workings the social networking and to work its unbridled power astutely in growing the school ecosystem is evermore important.

  • Political acumen

The organisational change literature (Kanter, et.al, 1992) suggests up to 20% of a leader’s time can be spent directly or indirectly in politicking the desired change.

It could well be appreciably more.

Principals have to posses the art of politicking the digital evolution of the school.

It is a critical attribute that along with the social networking probably will likely never appear in the selection criteria or a duty statement but which is needed if the school is to overcome the myriad of impediments that have to be politicked if the school is to develop in the desired manner.

  • Commitment to enhanced educational attainment

The principal needs the drive; some might say the passion, to continually enhance the learning of every student.

It is the belief that anything possible.

It is appreciated this has been to the fore in all good schools for aeons but it appears to be that much more up front in the pathfinder schools, with all openly expressing the desire to continually provide the best possible schooling for each child, and to match that schooling with the best internationally.

One of the many benefits of mature digital organisations is the body of performance data generated in their everyday workings. The head requires the demonstrated wherewithal to use that data astutely in enhancing the attainment.

Conclusion

Collectively these attributes when coupled with the apt generic leadership skills go to create a distinct kind of principalship.

As yet they are relatively few in number.

That said, the attributes desired are not dissimilar to those of the CEOs of all mature digital organisations globally.

With a little thought and professionalism they can – as the pathfinder schools have demonstrated – be readily grown in those with strong leadership skills.

Moreover they can be largely readied on the job.

The key is for society – for the clients – to want this kind of principal leading all its schools, and to ensure the schools select the right principals.

Bibliography

  • Kane, G.C, Palmer, D, Phillips, A.N, Kiron, D, Buckley, N (2016) Aligning the Organisation for its Digital Future. MIT Sloan Management Review, July 2016, Massachusetts MIT SMR/Deloitte University Press – http://sloanreview.mit.edu/projects/aligning-for-digital-future/
  • Kanter, R.M., Stein, B.A. and Jick, T.D (1992) The Challenge of Organisational Change NY Free Press
  • Lee, M and Gaffney, M eds, (2008) Leading a Digital School Melbourne ACER Press
  • Lee, M and Winzenried, A (2009) The Use of Instructional Technology in Schools, Melbourne ACER Press
  • Lee, M and Finger, G (eds) (2010) Developing a Networked School Community, Melbourne ACER Press
  • Lee, M and Levins, M (2012) Bring Your Own Technology Melbourne ACER Press
  • Lee, M and Ward, L (2013) Collaboration in learning: transcending the classroom walls, Melbourne ACER Press

 

 

The Digital Acumen of Principals

Mal Lee and Roger Broadie

The principal of a digital school – as Lee and Gaffney articulated in 2008 (Lee and Gaffney) -must have a high level of digital acumen.

As the chief architect of a digitally based organization, where every facet of the operation, in and outside the school will be increasingly reliant upon and impacted by many digital technologies it is imperative the lead designer understands the technologies available, those being employed within the school’s socially networked community and how they are impacting the realisation of the school’s shaping educational vision.

They have to be able to play a lead role in shaping an apt digital ecosystem for the school.

They don’t have to be digital experts.

But they most assuredly must have a macro understanding of the current and emerging technology – both in and outside the school – and a good appreciation of how it can be employed to enhance the teaching, administration and shaping of the desired increasingly integrated and productive digitally based school ecosystem. The principal needs assist shape the school’s digital vision, to articulate the kind of digital ecosystem desired and to be the final arbiter on the acquisition and deployment of all digital technology.

On first glance all this might seem blindingly obvious,

But in Australia at least that is still not evident in the literature or national standards for school principals (http://www.aitsl.edu.au/australian-professional-standard-for-principals). Incredibly there is no mention of the digital in those standards.

Vitally the principal needs to be able to collaborate with an empowered, socially networked school community that has normalised the use of the digital, where many have considerable specific digital expertise, with teachers pushing the digital envelope and a technology team striving to continually provide the apt digital ecosystem.

No they don’t have to have a detailed understanding of the myriad of digital technologies at play but they need the digital acumen to integrate – or not integrate – those technologies within the desired totality.

Principals who delegate this understanding to a middle manager are abrogating their lead role as a principal and any hope the school has of going digital.

We have studied and supported a large number of schools on their journey to embedding technology in their daily practice. Tellingly every successful one was lead by a principal with that digital acumen (Lee and Boyle, 2004), (Lee and Gaffney, 2008), (Lee and Winzenried, 2009), (Lee and Finger, 2010), (Lee and Ward, 2013), (Lee and Levins, 2016) (Lee and Broadie, 2016).

  • Lee, M., and Boyle, M. (2004), “Richardson Primary School. The Richardson Revolution.” Educare News March 2004
  • Lee, M and Gaffney, M eds, (2008) Leading a Digital School Melbourne ACER Press
  • Lee, M and Winzenried, A (2009) The Use of Instructional Technology in Schools, Melbourne ACER Press
  • Lee, M and Finger, G (eds) (2010) Developing a Networked School Community, Melbourne ACER Press
  • Lee, M and Ward, L (2013) Collaboration in learning: transcending the classroom walls, Melbourne ACER Press
  • Lee, M and Levins, M (2016) BYOT and the Digital Evolution of Schooling Armidale Douglas and Brown – http://douglasandbrown.com/publications/
  • Lee, M and Broadie, R (2016) A Taxonomy of School Evolutionary Stages. 2nd Edition Armidale Douglas and Brown – http://douglasandbrown.com/publications/

 

 

The School ‘Chief Digital Officer’

Back view image of young businessman standing against business sketch

Mal Lee and Roger Broadie

Every digital school needs a senior staff member responsible for daily providing the school community the digital ecosystem that will enable it to realise its shaping educational and digital vision.

It is not a job for a committee.

It is a task for a high level professional educator.

It doesn’t matter what title the position carries – be it deputy head, e-learning coordinator, director of information services, digital technology or CDO – what is important is to have a person with operational responsibility for all facets of the school’s digital operations.

What is critical is that the school has an astute, visionary senior educator with good people skills and a high degree of digital expertise responsible for shaping, operating and growing the school’s digital ecosystem.

Business and many large public sector organisations are appointing high-level, very well paid chief digital officers (CDOs) to shape and coordinate all the digital operations of the organisation and to ensure all are directed to assisting realise the desired vision (Lee, 2016).

Tellingly all the successful pathfinder schools unwittingly have had such a person, albeit under different titles, with all having long abandoned the reliance on the part time ICT committee.

The provision of an apposite, ever evolving, increasingly powerful and productive school digital ecosystem that meets the particular needs of the school is a highly challenging task. It requires a leader and a team willing to actively support the distributed control of teaching, learning and resourcing that can provide the desired digital expertise, direction setting, infrastructure, services and support.

What is critical is having an educator who shares the principal’s digital vision and macro understanding of the workings of the school, with a strong awareness of the digital, able to work collaboratively with an empowered staff in providing the apposite tightly integrated digital platform.

The position requires an appreciation of the school’s shaping educational vision, the kind of digitally based ecosystem and school culture that will best realise that vision and the facility to provide the total digitally empowered school community the apposite, ever evolving, seamlessly integrated digital ecosystem.

It most assuredly does not require an ‘ICT expert’ who unilaterally decides what technology all in the school will use.

Critically it needs a visionary educator able to collaborate with a digitally empowered staff, students and parents, ensuring all are provided with the opportunity to fly with the digital, who can simultaneously govern the school’s use of the digital and ensure multiple systems and offerings are appropriately integrated and refreshed.

It should go without saying schools won’t evolve digitally and be able to govern the astute whole of school community use of the digital with a part time, invariably ‘bolt-on’ ICT committee. It is a job for the professionals with the time needed to fulfil this critical role.

If you still have an ICT committee get rid of it ‘tomorrow’, appoint the requisite professionals and integrate all matters digital into the everyday workings and growth of the school.

The role of ‘CDO’ is – as elaborated upon in The Chief Digital Officer and the Governance of the School Digital Ecosystem (Lee, 2016) – and the now many business management publications – is a demanding job, requiring a special talent and a skill set rarely if ever taught at the postgraduate level in education faculties.

Most in the role have like the digital leaders learnt on the job, invariably supported by astute heads.

It is highly likely at this point in time that you too will need to grow such a person. Look to mentors who can assist that growth.

We’ve gone out on a limb and stressed the school CDO needs first and foremost to be an educator, with a strong understanding of the total workings of the school, very good people skills and a high level understanding of the digital. One can readily grow the digital understanding but not the high level educational.

Our message for all school leaders embarking on the digital evolutionary journey is to find very early in the piece a ‘chief digital officer’ who can translate the vision into reality.

Bibliography

 

Accenture 2016 Technology Review

No sooner had I posted our article on school’s needing to meet its client’s rising digital expectations but Accenture stressed

…..out in the marketplace, digital customers are also maturing. Their dramatically transformed expectations of service, speed and personalization 
are just the start (Accenture, 2016, p 6)

For those interested in the digital evolution of organisations and the critical importance of people to the success of those organisations you’ll much in this 2016 research that will resonate.

Go to – https://www.accenture.com/t20160314T114937__w__/us-en/_acnmedia/Accenture/Omobono/TechnologyVision/pdf/Technology-Trends-Technology-Vision-2016.PDF

 

The Critical Role of the Principal

Mal Lee and Roger Broadie

The more we examine the digital evolution of schooling the more we are convinced the principal is critical to the successful digital evolution of the school.

An apt school principal is as important as the CEO of a digital master in business.

Westerman and his colleagues observed of the digital masters

Our research shows that successful digital transformation starts at the top of the company (Westerman, et.al, 2014, p100).

The same holds of schools. The principal has to lead.

Indeed we’d go out on a limb and contend that without a principal willing and able to lead a digital school the school has little chance of significant digital evolution. No other staff, no deputy head, e-learning coordinator nor a committee can cover for a principal unable or unwilling to lead a digital school. They might be able to keep the school from regressing but experience after experience demonstrates even the best of deputies or leadership teams can’t advance the school’s evolution while ever the head is lacking. Digital evolution requires everyone to be empowered to creatively improve how all can work and interact. Only the Principal can fully empower everyone in the school.

While the research has long affirmed the vital lead role of the school principal the paper based school compared to its digital counterpart is a relatively simple organisation. The further the school evolves digitally, integrates its operations, socially networks, empowers its community, marries the in and out of school teaching and learning and moves to higher order teaching the greater will be the demands on the role of principal.

Pleasingly – and in marked contrast to the traditional highly hierarchically structured school – the principal is now afforded very considerable support by the empowered staff and school community. The change is very similar to what happens to teachers in digitally evolved schools. For them the pupils take more of the load of progressing the learning activity, enabling the teacher to focus more on helping pupils raise the level of their outcomes. Similarly, the principal in a digitally evolved school can rely appreciably more on the support and independent decision making of the professionals and a school community that better understands the workings of the school.

While as indicated there are a plethora of variables schools have successfully to address in their digital evolution all are dependent on the school having in the principal able daily to shape and grow the desired, increasingly complex, digitally based school ecosystem.

Ideally every school requires at least one, but preferably several assistant principals can undertake the lead role when the head is out of the school.

Few today will question the critical importance of the CEOs of the digital masters in industry or indeed the monies paid to secure the services of the best.

However as yet few seemingly appreciate

  • how important the ‘right’ principal is to the successful digital evolution of the school
  • the shortage of those leaders
  • the dearth of apt training for potential school leaders
  • why schools might have pay to secure those principals who can continually deliver the desired evolution.

Every – and we stress every – school wanting to evolve digitally ideally requires such a principal.

Most will likely need to be grown locally – hopefully with external support – although increasingly there will likely be younger staff who possess both the drive and digital acumen needed.

The ten-week leadership programs run by the authors are designed to assist both grow the digital leadership insights and skills (www.digitalevolutionofschooling.net).

Tellingly all the principals leading the pathfinder schools grew their skill and mindset on the job. Indeed in rapidly evolving schools moving into unchartered waters, on the job, just in time professional development is essential. Gone are the programs of the world of constancy, continuity and the luxury of learning by looking through the rear vision mirror. That said, much can now be learned not only from the pathfinder principals but also the digital leadership of business.

The difficult question that many a school and school community will have to ask – is our current principal willing and able to lead a digital school? Can she/he be assisted to grow in the job? Are they of a mind to empower the staff and the wider school community or are they basically an autocrat unwilling to distribute control?

Related is – what does one do with a principal unwilling or unable to lead such a school? Can they be convinced to grow or do they need to be replaced?

The key is to appreciate the critical importance of the principal in the digital evolution of the school and to address the challenge in context.

  • Westerman, G, Bonnett, D and McAfee, A (2014) Leading Digital. Turning Technology into Business Transformation, Boston, Harvard Business Review Press

 

 

 

Leading Your School’s Digital Evolution

A10-week program for school leaders globally

If you want to lead your school’s digital evolution this is the program for you.

Work directly with two of the world’s leaders in the shaping of your school’s strategy.

The schools that have normalised the whole school use of the digital are discovering enormous educational, social and economic benefits.

By creating digitally based, tightly integrated, increasingly mature and higher order ecosystems those schools are positioning themselves to thrive, to sustain their viability and to continually provide an apt quality education in a rapidly evolving world.

Analysis of the pathfinder schools worldwide reveals the common threads all schools wishing to ‘change their business model’ will need to address if they are to succeed.

The course will address threads, particularly as they apply to your unique situation.

The more critical of those variables is having a head, a principal and in essence a ‘chief digital officer’ willing and able of leading the school’s digital evolution, well versed in the suite of human and technological factors to be addressed.

Through this program you will:

  • Review the strategic direction of your school in the light of the digital changes happening in society and your school’s community.
  • Understand the key developmental threads that need to be pursued in parallel, putting these into the context of your national education system and curriculum.
  • Be able to quickly identify your school’s evolutionary position and the likely path ahead
  • Create a big picture, three-year development plan for your school’s evolution.
  • Plan professional development approaches you use to grow and empower your staff and community.
  • Practice assessing the likely and real impact on learning and return-on-investment of technology acquisitions.

In 2016 Mal Lee will run two 10 week programs, particularly to fit the southern school year and Roger Broadie, will conduct two to particularly suit the northern school year. That said with the courses being conducted online select that which is convenient to you.

Roger Broadie

First program – January 11th to March 18th
Fourth program – September 12th to November 18th
Program

Mal Lee

Second program – April 26 to July 4
Third program – July 18 to September 26

The program will build on the pioneering work of Mal Lee and Roger Broadie, that is captured in their:

  • Taxonomy of School Evolutionary Stages
  • suite of studies and articles they’ve written up on virtually every aspect of digital schooling
  • contribution to the identification of the key elements to the digital evolution of schools globally.

They will connect you with the insights of pathfinder schools in many parts of the world, to enable you to plan your strategic approach and staff development.

The program involves a mixture of individual and group Skype sessions, individual activities, group discussions online and reference to key resources to aid your understanding and to use with your staff.

Conscious of how ‘time poor’ are all school leaders and the importance of ‘just in time’ on the job personal development each program will be directed to creating an apt implementation strategy for your school, and providing each participant the wherewithal to conduct a comprehensive, inexpensive ‘in house’ staff development program.

Moreover the program will be highly focused with a specific outcomes set for each of the 10 weeks.

While each program will of necessity be tailored to the particular group all will in general terms address the following critical aspects of digital schooling.

Introduction

Digital transformation of organisations
Client expectations
Evolution of complex adaptive systems
Digital evolution of schooling – evolutionary continuum
Positioning the school
Readiness

Taking charge of own growth
Role of Principal
Role of CDO
Steering group/champions
Human challenge
Strategy

Organisational transformation
Focus on desired totality – not the parts
Shaping educational and digital vision
C21 education for digital and networked society
Playing the old and new games
Tightening nexus between mission and deployment of resources
Big picture development strategy
Accommodating planned linear and natural non-linear growth
Optimising intended and unintended benefits
Equity and cognitive readiness
Shaping the Digital Ecosystem

Shaping desired evolving integrated higher order digital ecosystem and networked school community
47 key variables
From insular, constant, loosely coupled to networked, ever evolving, tightly integrated 24/7/365
Digital and network infrastructure
Role of school website and digitally based operations
Personal digital technologies
Culture/ecology

Culture of change/risk taking/start up nature
Empowering and supporting the professionals
Independent teachers free to take risks and fly
Respect, trust, recognise contribution and empower – students, homes, community
Home – school – community collaboration
Learning and teaching

Learner centred collaborative teaching
Ecosystem that simultaneously addresses all the variables that enhance each child’s learning
Recognition and merging of 24/7/365 learning and teaching
Normalised near invisible all pervasive use of the digital
Productivity and effectiveness

Digitised operations
Taking advantage of digital data
Multi-functional, multi-purpose operations
Efficiency, economies, synergies
Automation
Pooled resourcing – social, material and unexpected
Making the dollar go further
Integrated marketing and genuine immersive experiences
Attracting the clientele
Digital schools growing digital communities\
Participation

They will 15 places in each ten-week program.

They are open to any existing or aspiring school leaders anywhere in the networked world. Those first 15 in will be given the places, the later placed in reserve for the next programs.

That said it is strongly advised you seek a place only if at least a critical mass of your teachers (65% – 75%) of your teachers are naturally using a variety of digital technologies in their everyday teaching.

The program cost is US$ 2000 for the 10-weeks. Roger Broadie is based in the UK and will invoice UK participants $2000 plus UK VAT, participants in other countries will be invoiced $2000 with no VAT added. Mal Lee works out of Australia where there is the requirement to pay a GST (goods and services tax) of 10%.

To register email either Mal Lee – mallee@icloud.com or Roger Broadie – roger@broadieassociates.co.uk – and they will invoice you. Please state which program you are registering for.

Interested colleagues.

If you have colleagues who would benefit from involvement in the program attached is a PDF they can download.

PDF Promo – Leading Your School’s Digital Ev…

Schools Have to Go Digital to Remain Viable

Mal Lee

The cover article in this month’s Educational Technology Solutions is one by me that contends all schools have to go digital to remain viable.

A copy of that article is attached or can be got from the Educational Technology Solutions website.

Interestingly in presenting to three groups of school leaders in the past two weeks no one has questioned the suggestion.

Rather the immediate focus has been what does our school have to do.

Why Schools Have to Go Digital

Strategy not Technology Drives Digital Transformation

The MIT Sloan Management Review in – its 2015 research report – on ‘Strategy not Technology Drives Digital Transformation’ is well worth downloading and analysing.

Go to – http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/

While drawing on the developments within industry it is highly applicable to the digital evolution and transformation of schools.

Pathfinder School Works as a Hub in System Change Model

 Mal Lee

Broulee Public School (Australia), one of those as yet rare cadre of pathfinder schools that have normalised the whole school use of the digital and created a 24/7/365 digital school ecosystem, is playing a central role in a new model of system wide school development that is being implemented by New South Wales (NSW) Department of Education and Communities.

The Department in conjunction with Broulee Public School is implementing a ‘hub and spoke networking model’ to foster the movement of the state schools in the Far South Coast Network of NSW to a digital operational base.

Supported by funding through the Department’s Rural and Remote Blueprint the model recognises the very different position of schools on the digital evolutionary continuum, the importance of each school, primary and secondary, taking charge of its own growth and the amount schools can learn in a very practical way from the experiences of their colleagues in  pathfinder schools.

In the same way that teachers network with and learn from their colleagues globally so the idea is that the Network’s schools can learn from the school at the centre of the hub and like the spokes of the bike the ideas will radiate out to others.  While the initial moves are being made in the Far South Coast Network the thinking is very much that the model could be used elsewhere in the State, and in particular within the regional areas.

The impetus is being provided by the hub school, Broulee PS conducting an initial conference for departmental schools on Building Digital Schools on August 13/14 2015. The aim is to have the school, its leadership, teachers and community share with their colleagues, primary and secondary, the factors that they have addressed in the school’s digital evolution and what they are now able to do within an ever evolving, constantly transforming digital ecosystem.

The hub school is not saying it has any magic solution, but rather it will share the many lessons learned in the school’s 15 years plus digital evolution journey.

If you are NSW Department of Education and Communities school and would like to attend I’d suggest getting in early as there is only limited places.

Significantly this school – system initiative has emerged out of the NSW Minister of Education’s policy of ‘Local Schools, Local Decisions’ that gives NSW public schools – like others globally – the facility take control of their own future.  It is a very good example of how the policy enables school initiatives to be coupled those of the education authority to create greater synergy.

One of the things largely absent from the digital evolution of schooling literature is how best to get all the other schools in an education authority to normalise the use of the digital in the educative process.  The traditional top down, one size fits all has no place in a world where schools have the autonomy and indeed responsibility to shape their own growth and where the differences between schools on the digital evolution continuum is widening daily.

The hub and spoke networking model appears to tick all the right boxes and thus it will be interesting to watch how this New South Wales’ approach impacts.

Are you an analogue or digital leader?

Mal Lee

Bhaduri and Fischer have had published in the Forbes business magazine of February 19 a very revealing comparison between the thinking of what they term ‘analog’ and ‘digital’ leaders.

It can be read at – http://www.forbes.com/sites/billfischer/2015/03/19/are-you-an-analog-or-digital-leader/

While written with business leaders in mind you’ll soon see the parallel with the school leaders working within the pathfinder schools globally.

I’ve used the terms ‘paper based’ and ‘networked’ mindset to describe that difference.

However matters is not so much the labels one uses but rather the highlighting of the profoundly different mindsets and the imperative of school leaders thinking in the ;digital’ mode if they are to create ever evolving, digitally based school ecosystems.