Category Archives: digital transformation

Your Client’s Rising Digital Expectations

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Mal Lee and Roger Broadie

 The digital transformation research underscores the critical importance of organisations continually meeting and astutely building upon the client’s ever rising, increasingly higher order digital expectations.

  • ‘The customer experience is at the heart of digital transformation (Forrester, 2015)’.

The Economist concludes:

Evolving customer expectations are the most common driver of digital transformation (Economist, 2015, p2).

The same imperative will increasingly hold with the school, and its ability to continually meet and accommodate its current and prospective client’s rapidly rising digital expectations.

In a digital and networked society where the young and their parents have normalised the use of the digital to the extent that its has become virtually invisible the expectation is that they will naturally use their current technology in every facet of their lives and work. Indeed we are shocked when we can’t and are scornful of those enterprises that don’t provide fast, ready and sophisticated online access.

We are living in a society for whom the increasingly sophisticated use of the digital has become the norm and which no longer differentiates between face- to-face and online experiences (Westerman, et al, 2014).

The early adopter, pathfinder schools globally have long recognised this reality, have normalised the use of the digital in every facet of their teaching and administration, are providing an integrated digital client experience and vitally have positioned their schools to evolve at a pace where they can continually accommodate their client’s rising digital expectations.

Schools can only do that, and meet the client’s rising digital expectations – known and unanticipated – if they too have normalised the use of the digital.

School can’t hope to meet, let alone build upon the school their client’s rising digital expectations unless they, like their client’s have normalised the whole school use of the digital.

Client’s expectations

With digital normalisation the clients in general terms naturally – and largely unwittingly – expect the school to mirror the evolving digital practises of society. There is for example the expectation, particularly among the students and younger parents, that:

  • the children will use the current digital technologies they already use 24/7/365
  • Net access and bandwidth in the school will be on par with that in the home
  • the digital will be used naturally in all teaching and learning, from Kindergarten upwards
  • students and parents can email their teachers
  • students can use their smartphone to photo board notes
  • the school website will provide all the latest information
  • the school will have an effective integrated digital communications suite, like all other organisations
  • the school’s use of the digital technology will evolve, becoming increasingly sophisticated, while always readying the young to use it astutely.

There is also the expectation the school’s teaching will build upon the young’s normalised 24/7/365 use of the digital technology, recognising the nature of the learning and teaching they do outside the school walls and will adjust and individualise their teaching accordingly.

Possibly largely unwittingly they also expect the curriculum to employ and enhance current, but also rapidly evolving, technological practices, and not be constrained by a dated formal digital technology curriculum that teaches digitally aware clients the ways of the past.

In saying ‘possibly’ and ‘unwittingly’ the reality is that the client’s digital expectations will continually grow and change, and will be impacted by their local school setting. Four years ago apps were largely unheard of: today they are an integral part of modern society. Schools that have normalised the use of the digital and are striving to meet their clients digital needs will engender in the school itself and likely ‘competing’ local schools appreciably higher digital expectations than those found in a traditional paper based school.

To what extend does your school meet the above expectations? How far has it yet to travel?

As a quick test envision yourself as a client, jot down your digital expectations and compare them to your school’s practises.

Building upon the client’s expectations

One of the new arts to be conquered by leaders of digital schools is the reading and continual building upon of the clients’ digital expectations.

The continued viability of a school will increasingly be tied to its ability to meet those expectations (Lee, 2015).

That challenge is made that much more difficult by the pace and uncertain nature of the digital revolution and the school’s requirement to identify and address the current digital expectations, those of the near future and critically those as yet unidentified.

In identifying the attributes required by the students in a digital and networked world while schools cannot foretell of the future digital tools that will be used they can and should have an ecosystem agile enough to readily accommodate the emerging technology and changing practises.

Bibliography

Economist Intelligence Unit (2015), Digital Evolution. Learning from the leaders in digital transformation. The Economist

Forrester (2015). Digital Transformation in the Age of the Customer. Forrester for Accenture. October 2015 – https://www.accenture.com/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Digital_1/Accenture-Digital-Transformation-B2B-spotlight.pdf

 

Lee, M (2015b) ‘Schools Have to go Digital to Remain Viable’ Educational Technology Solutions July 2015

 

Westerman, G, Bonnett, D and McAfee, A (2014) Leading Digital. Turning Technology into Business Transformation, Boston, Harvard Business Review Press

Seek Digital Normalisation

Mal Lee and Roger Broadie

You will want the school eventually to use the digital as naturally as it is outside the school walls today, it being so normal as to be near invisible.

You’ll want it to naturally underpin every school operation, teaching and administrative.

Only then will the total school community be in the position where it can truly begin harnessing the immense and increasing power of the digital technology and the school ecosystem and continually provide each child the desired education.

That said whole school digital normalisation is very difficult to achieve.

It is the reason why so few schools globally have reached that evolutionary stage. It requires in most schools a fundamental change in thinking, the creation of a highly supportive and empowering culture and the adoption of a mode of schooling befitting a digital and socially networked society. It requires a principal, a leadership team, a staff and a community that is prepared to dream, to take risks and to put in the years of concerted effort required to successfully address the myriad of human and technological variables needed to create the desired ecology.

It is the sixth of the school evolutionary stages for a very good reason.

With digital normalisation the school reaches the stage where it has finally shed its paper based shackles – its mindset, technological base, preoccupation with the physical site and its ‘within the walls’ teaching and practises – and is operating as a digital and socially networked school community thriving on seeming chaos, change and evolution.

When all within the school’s community have in their hands their personal digital technologies and are trusted and empowered to use their digital toolkit the school has reached the position where the doors are opened for it to take advantage of the evermore powerful and sophisticated digital base and thinking in the 24/7/365 schooling of the young.

An important point of clarification needs to be made. Digital normalisation occurs when the use of the digital technology across all facets of the school operations is so natural, so accepted as to be near invisible. It is not merely about issuing everyone with an iPad or a Chromebook, but rather is the stage when everyone is trusted to use their own kit and the focus is on the desired learning rather than the technology.

We are, in using the term most assuredly not implying that schools should only use digital technologies, or use the digital in all teaching but rather are suggesting the technology be used normally, appropriately and in a balanced manner – like we all use it in our everyday lives. Let the teaching situation determine what is the apt instructional technology or indeed increasingly mix of instructional technologies for each child.

 

Silo Like to Integrated Schools

Mal Lee and Roger Broadie

A significant part of your digital evolutionary journey will be the school’s historic movement from its inefficient silo like organisational structure of Industrial Age origins to an increasingly integrated, efficient and productive one befitting a digital and socially networked society.

You’ll shift from the traditional arrangement where the various cells within the school – the classroom teacher, the faculty, the ICT unit, the library, the front office – operate largely autonomously to a significantly more integrated structure where all operations are interconnected and focussed on realising the school’s shaping vision.

A major – and again largely unwitting – driver of the shift will be the school’s move to a digital operational base and the recognition of the many benefits that flow from convergence and organisational integration. Digital congruence is the key. The physical networking of the school and the ubiquitous use of all manner of digital technologies that can talk to each other make redundant many practises and quickly remove the strict divisions between the operational units.

The vast majority of the world’s schools, and in particular the secondary are still impacted by the factory model with its strong division of labour and the assumption that if each unit on the production line does its job the students would graduate with an appropriate holistic education.

Many over the last fifty years have questioned that assumption and some schools have made major strides in adopting organisational structures that open the way for a more holistic education.

Until relatively recently the major impediment to the running of a more integrated school has been its underlying paper base. Paper as a technology has major limitations, the most important of which is the requirement that the information thereon has to be physically transported to its recipient/s. The high level use of that technology necessitated close physical proximity. The delivery of a paper to another member of staff meant getting up and physically delivering the information.

While philosophically and organisationally the school might have wanted to integrate its efforts while ever it retained its paper operational base its efforts would be frustrated.

Networks and the digital technology change the game. Not only does the digital operational base negate the physical and logistical shortcomings, stimulate operational integration but it also allows full multimedia creation, 24/7/365 communication, interaction and storage – all at pace and with little cost. Few have yet to sit back and analyse the impact alone of the physical networking of schools in that 90’s and early 2000’s.

The experience of the pathfinder schools would suggest the shift from the loosely to more tightly coupled school will be gradual, incremental and will accelerate the more the school matures its ecosystem.

That acceleration will be assisted by the school’s:

  • tightening focus on its shaping educational vision
  • efforts to ensure all school operations are directed to realising that vision
  • rising digital expectations
  • recognition that digital congruence is the crux
  • trust and empowerment of its staff and community, and efforts to ensure all have a better macro understanding of the school’s workings
  • endeavours to shape an increasingly mature and powerful school ecosystem
  • daily efforts to create an evermore productive ecosystem, that marries the in and out of school learning and resourcing

Experience has demonstrated that the integration will in general terms occur much faster in the primary or elementary school than in the high schools. The structural hurdles and cultural mores of the high school are far harder to overcome than those in the primary school.

In the secondary school in addition to the challenge of changing the culture, and shifting the focus away from paper based external exams there is the invariable silo like organizational structure and the fiefdoms and their warlords keen to retain their power base.

In brief if you are leading a secondary school on its evolutionary journey be prepared for a long and at times painful graduated shift.

 

Think Digital, Not Analogue

Mal Lee and Roger Broadie

In undertaking your digital journey your mindset – and that of your school community – will gradually change and evolve, slowly but surely moving away from the traditional paper based, strongly analogue way of thinking, shifting to a far more digital and socially networked mindset.

The change – based on the experiences of the pathfinder schools – will likely be gradual and for a period one will default to the traditional ways but over time the digital mindset will become so natural as for you not to think about it, until you encounter those still operating in the analogue mode!

Examine the attributes at each of the key evolutionary stages (Lee and Broadie, 2016)) and you’ll note the pronounced change in thinking that occurs as the schools evolve and how by the Networked stage the school, the teachers and indeed the parents have adopted a very different mindset – a very different outlook and set of expectations to those at the Paper Based and Early Digital stages.

The digital mindset is in many respects antithetical to the analogue.

Bhaduri and Fischer in a 2015 Forbes business magazine asked ‘Are You a Digital or Analogue Leader? While directed at business leaders the two-page comparison of the distinguishing features of each type of leader remarkably parallels the change in thinking identified by the authors in the leaders in the pathfinder schools.

Download the comparison from – http://www.forbes.com/sites/billfischer/2015/03/19/are-you-an-analog-or-digital-leader/ – discuss it with your colleagues and position yourself.

By virtue of brevity the comparison verges on the black and white but critically it makes the point that it is the mindset of the CEO/the principal which strongly impacts the nature of the organisation and its culture.

Principals operating within a digital and networked mindset will run a very different kind of school to those ensconced within an insular analogue mindset.

Interestingly many of the pathfinder principals commented on their difficulty in explaining to traditional principals and teachers the nature of the schooling they were providing – so different were the two modes. Even in 2016 many school leaders can’t envision schools changing. They genuinely believe they know everything there is to know about schooling. In contrast the digital leaders are highly ambivalent about the form their schools will take in future years, even five years hence. While the former’s is a world of constancy and certainty the latter’s is world of rapid uncertain change and evolution where one forever on will be leading the school into uncharted waters.

What can you do to expedite the change in mindset in your school? We are not really sure.

Those associated with the pathfinder schools – and that includes the staff and the wider school community – have made the shift as part of the school’s evolution, it invariably taking years.

Logic would suggest the later adopter schools should learn from the early adopters and be able to hasten the change in thinking but the authors’ strong suspicion is that the deep-seated change in mindset will only come from the everyday association with evolving school ecosystems and cultures.

You’ll lose little by discussing the shift with your staff, by publicly noting significant shifts in thinking but bear mind historically you are talking about changing a mindset that has shaped schooling for hundreds of years. Moreover on your evolutionary journey you will need to change the thinking of all your staff, the students, the current and prospective families and indeed the wider school community while simultaneously addressing the plethora of other key variables.

That said the school will be operating integrally within an increasingly socially networked society, where most in the school’s community will have normalised the 24/7/365 use of the digital technology, will have rising expectations of the digital and where many of the parents will in their work be employing a digital and networked mindset

There is much to be said for being conscious of shifting the mindset but letting the continued evolution of the school and the societal pressures naturally do the job.

Bibliography

 

Distributed Control of the Teaching and Learning

Mal Lee and Roger Broadie

If schools are to normalise the whole of school community use of the digital and to create a 24/7/365 mode of schooling they’ll need to trust and respect the contribution all within its community and distribute the control of the teaching and learning.

The total school community, all the professional staff – the executive, the classroom teachers and professional support staff, the students, the families and the wider school community need to be empowered, to understand the school’s shaping mission, to appreciate its macro workings and to play a significant part in the teachings, operations and growth of the school.

They need to ‘own’ their school.

In a socially networked society where learning and teaching can, and does take place anywhere, anytime it makes sense to actively involve – in an appropriate way – all the teachers of the young, and not as now focus simply on what the professionals are doing within the school walls.

Within that socially networked school community the principal and the teachers will need to continue to play the lead role – they having both the expertise and the time to so – but that role should also entail empowering the other ‘teachers’, giving them the desired direction and support.

Probably more than ever the principal must continue to play the lead role but not in an autocratic sense but rather as the school’s chief conductor, orchestrating the school’s daily operations and deriving the utmost from all the players in the workings, continued growth and evolution of the school.

In playing this role the principal, like all good conductors and CEOs, has to be the final arbiter. He/she listens, collaborates, delegates and takes on board the decisions made by others but in the end the principal has to make the final decision, even if the decision is simply to endorse work done or not to do anything.

More than ever the shaping of an increasingly complex, more tightly integrated school ecosystems requires principals and professional teachers who can provide the desired instructional leadership while also having a strong working knowledge of all the other major variables, human, educational, political, financial and technological that will grow the school’s ecosystem.

It requires astute, sensitive principals happy to empower others but knowing when and where to intervene to ensure an operation assists realise the school’s shaping vision. It moreover necessitates having an empowered, highly professional staff – teaching and support – with the macro educational understanding, confidence and the people skills to genuinely collaborate with and enhance the ‘teaching’ contribution of the non-professional teachers.

Traditionally within the strongly hierarchically school the principal and the others atop the apex unilaterally controlled the total operations of the school, often running the school in a highly autocratic manner. In so doing they disempowered most of the teachers, ensured the support staff played a subservient role and the students, their families and the local community had no real say.

When schools move to a digital operational base, begin socially networking in a significant way and recognising the value of genuinely collaborating with all involved in the teaching of the young, in and outside the school walls one sees notes in the pathfinder schools a significant letting go of the control from up high and concerted efforts to empower all within the school’s community.

The growing collaboration with the student’s homes and the school’s community has been discussed.

There has been in the pathfinder schools, particularly when they move to the Early Networked evolutionary stage a recognition of the importance of getting the most from the professional staff and listening much better to the students.

At the Digital evolutionary stage, while the teachers are using the digital technology most remain relatively disempowered and underused as professionals. The strongly hierarchical organisation model promotes in most staff a micro focus, a focus on playing just their part in the production line. Most have a limited understanding of the macro workings of the school, so essential in growing an integrated school ecosystem.

One needs to markedly enhance that macro capability of staff as soon as is feasible, but it will take time and needs to be done on the fly.   What hit home in the pathfinder schools was how accepting were the staff of the empowerment, the efforts made by most to lift their professionalism, their relatively rapid embrace of change and willingness to take professional risk and their preparedness to genuinely collaborate with their students, the parents and the school’s wider community.

How long it will take in your situation we don’t know. There are so many variables at play.

What we do know is that until the control of the teaching and learning is genuinely distributed digital evolution will be stalled, the successful whole school uptake of BYOT impossible and digital normalisation but a dream.

 

 

Operating Your School in the Digital Mode

Mal Lee and Roger Broadie

Schools need all, or near all, of their teachers using the digital technology in their everyday teaching before they can move to a digital operational mode and build the base that will enable the school to evolve digitally.

It is most assuredly not enough for all teachers to have the kit – they actually have to use the technology integrally in their teaching.

While that might seem blindingly obvious, the reality is that in 2016 many school leaders, educational administrators, governments and indeed media commentators don’t appear to have grasped that necessity.

As the logic and experience affirms until the school’s main operation, its teaching actually makes use of the digital the school will not move to a digital mode. It will remain operating in its traditional paper based base and mindset.

Commentators incorrectly assume that all teachers are using the latest technology, and using the technology astutely.

The rhetoric far exceeds the reality. A survey of 35 Australian state schools by Mal Lee in mid 2015 (unpublished) revealed on average that around 65 % of the teachers were using the digital technology naturally in their everyday teaching. Roger Broadie found that matched his UK experience. The actual figures could be lower or higher.

Before a school can make any significant progress in its digital evolution it has to have 95%-100% using the digital in class. Having 60% – 70% – 80% is not enough. We’re aware of schools still at the 30% level.

What is the figure in your school?

Recognise that while achieving that 95% -100% figures is critical, it is but a step in the evolutionary journey. It will literally take years and much astute and concerted effort to build upon that whole of teacher usage and create the school digital ecosystem and culture that will allow the total school community to normalise the use of the digital. It takes years of operating on the fly to grow the total staff, the student group and community and replace the paper based practises with the digital.

The digital base is essential. You’ll require an ever evolving, evermore sophisticated digital ecosystem that allows all within the school’s community to naturally use the growing power of the digital in every school operation – in its 24/7/365 teaching, assessment, administration, finances, communication, social networking, marketing, accountability and growth.

What you are looking at in the total teacher usage is a crucial step in getting the teachers, the school and its community to think digitally (Bhaduri and Fischer, 2015).

While only an early step, it is, as the number of schools globally that have yet to reach this point attest a difficult move to make.

Indeed it is important to openly acknowledge that difficulty and recognise the challenge of getting the school to the starting line.

The major challenge will be human but the school will require the finance, technology and network infrastructure to make the desired human change possible.

Critically all the teachers – virtually all of whom will have normalised the use of the digital outside the classroom – need perceive the importance of using the digital in their teaching and every other school operation, often in environments where paper based external exams are deemed life changing and the facility to write a three hour exam paper remains vital.

Teachers need appreciate that in time the digital has to underpin every school operation if the school is to shape an increasingly integrated, powerful and productive ecosystem. They need to see the big picture and not simply consider the digital in relation to in class performance. It is the totality that matters.

The expectations set– and given teeth – by the principal in relation to the use of the digital technology are vital to instilling the desired importance. The astute principals moved quickly to ensure the core administration – the marking of rolls, staff communiques, recording of student performance and the like – was all done digitally. When the staff selection criteria address digital teaching capability, the daily operations of the school oblige its use and the fulfilment of contract obligations specify the astute application of the digital the importance of the digital is readily understood. When the principal sets no such expectations the status quo will prevail.

The apt, highly reliable digital technology has to be available for all to use.

Every teacher, every member of the professional support team must have the apt suite of current digital technologies. The traditional approach has been for the employer to provide that technology but increasingly schools are recognising the value of financially supporting a BYOT approach.

The total school campus requires apt Wi Fi network coverage, and every teaching room an appropriate digital presentation facility and the digital tools for the students to use when opportune.

The movement of the school to that vital digital operational should be a priority – if your school has not already reached that position. Experience reveals it will take time, likely years, and that each school will likely need a strategy that fits its situation but regardless of how it is done you need make that crucial step.

  • Bhaduri, A and Fischer, B (2015) ‘Are You an Analogue or Digital Leader?’ Forbes 19/2/2015 – http://www.forbes.com/sites/billfischer/2015/03/19/are-you-an-analog-or-digital-leader/

 

 

Shaping the Desired Ecosystem

Mal Lee and Roger Broadie

The ultimate challenge as the leader of a digital school is to shape, week after week a school ecosystem that simultaneously, and effectively addresses all the variables that impact each child’s learning in and increasingly outside the school walls.

Where in business the focus is on shaping highly productive digitally based ecosystems that improve the financial bottom line in schooling it is the shaping of an ecosystem that will allow the school to realise its shaping vision and provide each child the apt education.

The focus in both is the desired totality, and not as stressed the discrete parts therein.

In both the schools and business one is looking at shaping continually evolving, increasingly complex and hopefully more productive ecosystems where daily the leader needs to successfully marry the known with the unknown.

Critically one is looking at an evolving organisation that will need to be continually attuned to the changing environment for the rest of its existence.

Gone are the days of seeking to create the ideal school, where the head can sit back and ‘know’ year after year it will deliver the perfect education.

Rather one is talking about organisations, about schools where the effectiveness of the ecosystem can vary over time, where it can be highly productive for a period, and then struggle before once again being even more successful. Success could well be transitory, strongly impacted by changes in the leadership, staff and the context.

The authors have in these monographs identified some sixty plus key variables that need to be successfully and largely simultaneously addressed in shaping the desired digitally based ecosystem. To that number one has to add the plethora of other variables required to make a good school.

All have to be addressed in shaping the desired ecosystem.

One is looking at an environment where

  • all the operations of the school, the educational, financial and administrative are increasingly interconnected and where the complex adaptive system is naturally generating all manner of synergies, and intended and unintended benefits
  • one poor decision amongst thousands can have considerable ramifications
  • even when the leadership address all the known variables there is no guarantee that the ecosystem will function as desired
  • the rapidly evolving but sometimes fragile ecosystem needs to work appropriately week after week, year after year, with student cohort after cohort even when contending with the unknown
  • it is vital to always have a school leader – be it the principal or deputy – shaping the daily workings and growth of the ecosystem, with the wherewithal to immediately address any malfunction. The having of that able deputy in a smaller school can be an issue that will impact the robustness of the school’s ecosystem.

It is a very different to the world of constancy, continuity and risk aversion that schooling has thus known, where every move was carefully planned and shaped by past best practise.

The authors have used the term ‘shaping’ very advisably. Traditionally terms like ‘building’ and ‘creating’ are used with school development, both implying the designers had full control of all the factors impacting the school’s growth.

The reality is that amorphous entities like digitally based school ecosystems operating with a socially networked society, amidst the Digital Revolution will be impacted by many major forces that can only ever be shaped. And indeed shaped bearing in mind the forces at play at a particular time, which change. Yes the early adopter schools have had their vision, plans, implementation strategies and on-going measurement but they also have had the agility and culture to take advantage of the unexpected.

While governments and indeed many educational decision makers like to perpetuate the myth that they have full control over the evolution of complex adaptive systems they don’t.

Reflect on the impact of the iPhone alone since 2007 on every digital ecosystem, and indeed school community and its expectations, and you’ll begin to appreciate how powerful are the forces impacting on schools, and why even the best of principals can only ever shape those many forces to best educational advantage.

The shaping of continually evolving school ecosystems calls for very capable principals.

Of note is that none of the very successful principals in the case study schools had that wherewithal before they embarked on the digital evolutionary journey. All have learnt and grown on the journey.

You can do the same – however with the benefits of the insights provided by the pathfinders and their affirmation of the necessity of daily shaping the desired totality.

 

Optimising the Intended and Unintended Benefits

This is an extension of the earlier observation about linear and non-linear growth, and how schools should ready themselves.

Mal Lee and Roger Broadie

In going digital and creating an increasingly mature digitally based school ecosystem factor into your school’s growth and enhancement the very real likelihood of reaping an increasing number of unplanned, unintended benefits.

Be on the lookout for their emergence and be prepared to optimise those that will advance the school.

Watch also for potential disbenefits, the unintended undesirable developments.

Address the digital evolution of your school with what Bhaduri and Fischer (2015) refer to as a digital mindset – and which others refer to as a networked mindset – that recognises in the midst of Digital Revolution it is impossible to identify with 100% certainty all the benefits that will flow from the introduction of new approaches and programs.

It is appreciated that is contrary to the long held belief of the educational administrators that school leaders have some divine ability to identify every benefit and measure the realisation of each over X number of years.

The reality, stressed in the earlier writings on the evolution of complex adaptive systems and natural non-linear growth, is that in most areas of schooling it is only ever possible at the outset of an initiative to identify a portion of the program benefits.

The business management literature has long understood this reality and advocated organisations employ appropriate benefits realisation processes.

Thorp writing as far back as 1998 observed:

Benefits rarely happen according to plan. A forecast of benefits to support the business case for an investment is just an early estimate. It is unlikely to turn out as expected, much like corporate earnings are forecast (Thorp, 1998, p38).

That observation was made in the relative stability of the 90’s well before the Digital Revolution took hold, the social networking of society and the digital transformation of all organisations had begun to impact in a significant way. One is talking pre Google, pre Facebook, pre smartphones and pre iPads, long before society in general had normalised the use of the digital and social networking.

The message coming very strongly from the pathfinder to the later adopter schools is that:

  • seek as usual to identify the desired benefits of each initiative

 

  • monitor and measure the realisation of each of the benefits, but at the same time
  • observe the emergence of any unintended benefits – and indeed disbenefits

 

  • work to optimise the desired unintended benefits and remove the undesirable effects

 

  • don’t automatically regard an initiative as a failure – as is now often done by administrators – simply because it doesn’t yield all the projected benefits. Understand the initial aspirations are but educated guesstimates and that it is crucial to factor in to any judgement the unintended benefits

 

  • the number of unintended benefits is likely to grow as the school’s digitally based ecosystem matures, becomes more tightly integrated, sophisticated and complex and interfaces with other ecosystems.

Be conscious that many of the unintended benefits singly appear small but when combined with many other seemingly small changes can significantly vary the school’s practises and enhance the productivity. For example the adoption of a seemingly simple school app can significantly impact the school’s communication and its relationship with its community.

In brief – in marked contrast to now – identify and measure the total impact of the program, looking always at both the intended and unintended benefits.

  • Thorpe, J (1998) The Information Paradox Toronto McGraw-Hill

 

Accommodating Linear and Non Linear Growth

In posting this piece we appreciate we are – once again – addressing a development that has likely never been considered in school growth, but it is a reality found in the digital evolution of all organisations.

Mal Lee and Roger Broadie

The shaping of the desired school ecosystem entails, likely increasingly, the school leadership being able to simultaneously accommodate both planned linear and unintended non-linear growth.

School leaders globally have been schooled on the belief that schools will only grow, and grow in the desired fashion if the development is fully planned and its implementation carried out in an appropriately linear manner. The desired growth is achieved by doing A then B and finally C. So strong is that belief it is rarely questioned. It is taken as a given.

Globally governments and educational administrators reinforce that assumption by obliging schools to submit all manner of finely calibrated linear plans. In addition to the seemingly universal long-term school plans – that assume schools can divine the scene years ahead – there are also all manner of plans schools are obliged to submit to secure and retain grant monies.

The assumption is that only meticulous planning, that minimises risk can yield the desired school growth.

That thinking accords no recognition to the now substantial body of research on digital evolution and transformation (Pascale, et al, 2000) (Westerman et al, 2014) (Lee and Levins, 2016) that reveals when organisations move to a digital and networked operational base they will as complex adaptive systems experience considerable natural, seemingly chaotic non linear growth in addition to that planned.

As the power and sophistication of the organisation’s digital base grows, as that growth disturbs the existing practises, as the staff’s understanding of what can be done with the digital technology increases and the client’s expectations of the digital rise so all will work to further the growth of the organisation.

What is becoming apparent is that as the school’s ecosystem matures it will increasingly socially network and interface with all manner of other digital ecosystems and in so doing will not only realise the desired benefits but will increasingly provide the school and its community with many unintended – most assuredly unplanned – benefits.

In creating tightly integrated, closely interconnected, increasingly sophisticated ecosystems that simultaneously address all the variables that enhance student learning in and outside the school walls the schools are simultaneously creating a highly complex, ever evolving environment that will generate all manner of synergies and unintended benefits.

The ripples generated by that ecosystem will transcend the school walls and impact the school’s total socially networked community.

The digital masters have learned the art of accommodating planned and unintended growth (Thorpe, 1998). They understand that in the midst of a Digital Revolution even the most prescient and capable of planners can only ever ‘guesstimate’ the benefits of a new program and that the organisation needs processes to optimise the unintended benefits – and disbenefits – that will inevitably emerge.

That is what the authors saw transpired with the pathfinder schools when they moved to a digital operational base. Seemingly overnight the schools experienced considerable ‘natural’ growth. The astute principals soon appreciated the importance of giving the developments the space and time to grow (Lee and Levins, 2016).

The further schools moved along the digital evolutionary continuum, the more tightly they integrated the school’s ecosystem, the more they embraced a culture of change, trusted and empowered their staff and community, promoted risk taking and thrived in uncertainty, mess and seeming chaos the more became the natural non-linear growth and the greater the unintended benefits.

Unwittingly the leaders of those schools, like the CEOs of the digital masters in business, learned to accommodate both the planned and unintended.

The challenge for all embarking on the digital evolutionary journey is how best to do that.

It is highly likely the pragmatics of your situation will oblige you to simultaneously play the old and new planning games, and to do both well. There is the strong possibility you will be obliged to experience the pain and waste of time inflicted by bureaucrats set in their ways, desirous of maintaining their ‘control’, who don’t understand the digital evolutionary process. It is probable that like the pathfinder school heads you’ll need pay token attention to the ‘official plans’ while adopting a big picture development strategy able to accommodate both the linear and non-linear growth.

In saying that it must be stressed up front is that the successful schools, like their industry and public sector counterparts have to plan their desired journey and will in many areas need to employ apt linear plans – albeit being in the lookout for the unintended.

All this affirms the aforementioned mention of the shaping school vision and an organisational culture and agility to vary that planning when the need arises.

  • Lee, M and Levins, M (2016) BYOT and the Digital Evolution of Schooling, Armidale, Douglas and Brown – at  http://edfutures.net/Lee_and_Levins_2016
  • Pascale, R.T, Millemann, M, Gioja, L (2000) Surfing at the Edge of Chaos NY Three Rivers Press
  • Thorpe, J (1998) The Information Paradox Toronto McGraw-Hill
  • Westerman, G, Bonnett, D and McAfee, A (2014) Leading Digital. Turning Technology into Business Transformation, Boston, Harvard Business Review Press

 

Selecting the right principal

Mal Lee and Roger Broadie

In general terms the choice of principal will make or break your school’s immediate digital evolution and possibly its long-term viability.

An astute principal, with the appropriate skill and mindset (Lee and Broadie, 2016   ) who is willing to lead a digitally evolved school can move the school at relative pace along the evolutionary continuum and markedly enhance its performance and attractiveness.

A principal, lacking the vision, drive and acumen unwilling or unable to lead the digital evolution will at best place the school in a holding pattern and might well take the school backwards – all the while diminishing its client attraction.

Some make the fatuous suggestion that when a culture of change is embedded the school can withstand the appointment of an ineffectual head. While that culture might well help, globally the authors have witnessed the deleterious impact of principals unwilling or unable to evolve the school digitally and to create the desired change. Decades of astute effort by a school and its community can be soon dismantled by the poor choice of head.

Improved learning in a digitally evolved school stems from all enhancing how they interact to help other learners learn and teachers teach. If the principal does not understand the importance of this and continuously promote it pupils and teachers can quite quickly start putting their own needs ahead of the needs of the team. A principal who does not understand a socially networked way of working can easily destroy the culture.

It is thus critical that every effort be made to select the right leader.

While it is appreciated that no selection process is infallible and that many ‘state’ schools use processes where the school and its community have little say, do all you can – formally and informally – to get the right person.

Don’t leave the appointment to chance.

Put in place the thoughtfully crafted selection criteria and questions that will bring the desired leaders to the fore. Look at the skill set fleshed out in ‘Leading a Digital School’ (Lee and Broadie, 2016 ….). Specify if you can, demonstrated performance.

Ensure the actual selection processes identify those able and willing to lead, and if needs be weight certain criteria.

If the opportunity exists opt for a fixed term renewable contract, and the capacity to terminate the contract even earlier if the person selected fails to demonstrate the desired leadership. That said also be realistic about your situation, the challenges to be addressed and the time it will take the new principal to shape the desired school ecosystem.

If you have the facility be prepared to pay above the norm.

Use your personal networks to ensure the right kind of people apply, and if needs be assist folk with their applications.   Do your homework.

From the publication of the initial advertisement stress the applicants will be expected to indicate how they will lead the school’s continued digital evolution, shape the desired culture and strengthen its ecosystem. Set the bar high, and expect the applicants to have done their homework on the school’s current situation.

Ensure the panel selection processes do address the demonstrated capability of the applicants to lead a digital school and are not preoccupied with the lower level mechanics that can beset public sector interview processes.

Do your utmost throughout to ensure you look only for those who have demonstrated they can perform at the higher level and genuinely lead. All too often ineffectual people are ‘refereed’ up and out of a school to clear another school of its problem.

If the opportunity exists and the concerns remain be willing to interview non- specified referees. It is the right principal that is the key. View the processes simply as a means to selecting an apt principal.

If the field of applicants is found wanting be prepared to re advertise. Better to wait than to be sorry.

The ramifications of a poor choice are too great.

Conscious of the likely shortage of quality applicants, particularly those able to take over the reins of a rapidly evolving school be willing to grow a person, even in a temporary role before re-advertising the position.

In your planning for the appointment identify the support processes the school will use to assist the new principal get up to speed as soon as feasible. Even the best of principals find new appointments challenging and lonely. All too often good people fail from the want of support.

Understand the critical importance of the principal’s position in a digitally evolving school and do everything to choose and to appropriately support the right person.

Earlier we made mention of the vital role of the principal in fostering a culture where all the ‘teachers’ within the school’s community collaborate and support each other, challenging all to reach greater heights and grow the thirst for learning and teaching across the whole school. The importance of that capability cannot be over emphasised. Though we are in some ways still short of the vocabulary for this conversation, it can be incorporated into the central mission of the school. For example in the way Showk Badat, Principal of Essa Academy (UK) describes his school’s mission as “All children will succeed”, adding “And that’s ALL not most and WILL not might.” Or in the motto of Trondheim School (Norway), that is drilled into the children from the day they arrive, that “Nobody is perfect but a team can be”, reinforced by the way the teachers found ways to ‘reach’ all children and give them success as the basis on which to build challenge (their key way of ‘reaching’ the children being music – 98% played a musical instrument). Note that these ways of talking about the impact of digital evolution focus not on the digital but on the human reasons why digitally evolved schools achieve more.