Category Archives: digital evolution

Empowering the Professionals

Mal Lee and Roger Broadie

empowering

While the empowerment of the total school community is very important what is critical is the empowering of all one’s paid staff – the teachers and the professional support – and having them use their full professional capability to continually grow the school.

For too long schooling has failed to get the most from its professionals.

It is not the fault of the staff but rather poor and dated organisational practises, and in many situations the authorities lack of trust in the professionals and belief they have to be micro-managed.

Rapidly evolving tightly interconnected, increasingly complex higher order school ecosystems cannot afford that waste, inefficiency and distrust.

It is easy to forget in all the talk about the digital and the social networking that the school’s greatest resource is its professional staff. 85% plus of the school’s recurrent funding is spent on staff salaries and on costs. 3%- 4% of the funding if lucky is spent on the digital technology.

The scarcest resources in any organization are performing people (Drucker, 2000, p121).

Within the traditional strongly hierarchical silo like school the vast majority of the teachers and the professional support staff have for generations been disempowered and their professional capability markedly underused.

Within that ‘factory’ model only a few atop the apex – the management – have a macro appreciation of the workings of the school, with the teachers – the production line workers – expected to follow orders and focus on the micro applying their expertise to their part of the production line. We have thus maths, chemistry, history and English teachers whose very title communicates their limited role, micro focus and contribution.

Examine the likes of the national standards for Australia’s teachers (http://www.aitsl.edu.au/australian-professional-standards-for-teachers/standards/list) and you’ll see classroom teachers are still expected to focus on their area of expertise and not have any significant understanding of the macro workings of the school until they reach what is termed the ‘Lead’ level and even then the involvement is limited.

The same micro focus is true of the professional support staff with most expected to look after a narrow area of operation, often being explicitly denied any wider involvement. How many schools today actively involve the professional support staff in their ‘staff’ meetings? It is likely most traditional schools wouldn’t contemplate involving the professional support, believing such meetings should be restricted to those who know, the ‘academic’ staff.

The dated – factory derived – assumption is that a strong division of labour, controlled by a small management team will provide the most efficient holistic education for each child in an increasingly inclusive digital and socially networked society.

That is somewhat questionable.

Little is the wonder that few of the teachers or the support staff in the traditional settings have come close to realising their full professional capability, and acquiring and being able apply the kind understanding and expertise needed to assist operate and grow a tightly integrated school ecosystem. There is no expectation they should do so, most accepting their lower order standing until they retire.

For too long schools have made limited use of highly educated, well-paid staff, providing neither the expectations, support or in many respects the rewards deserved of professionals. The treatment of the professional support staff, many of who have degrees, has been particularly wasteful, with their talents invariably underused.

Of note is that all the pathfinders began their evolutionary journey with this staffing scenario, with the normal mix of staff, the good and indifferent.

The creation and growth of a tightly integrated digitally based school ecosystem where every facet of the school’s operations is directed towards continually realising the shaping vision in an ever evolving complex adaptive system requires all paid staff – teaching and support – contribute to the macro workings of the school as well as their area of expertise. Every professional should rightly be expected to assist grow the school and their own expertise, and to do so as the school moves to an ever higher plane (Lee, 2015).

Within a tightly interconnected, naturally evolving ecosystem any initiative is likely to have as indicated both its intended and significant unintended benefits that could be manifested any part of the of the school’s operations, its teaching, administration, communication, resourcing or marketing. Any of the staff, teaching or support, could be impacted and thus all need to play their part in optimising the unintended. The introduction a new school app, a seemingly simple initiative, will for example likely impact many parts of the school, educational and administrative, yielding both the planned and very likely unintended benefits..

In going digital and increasingly integrated, with the operations transcending the school walls, the old divisions of labour – the old internal and external walls – soon disappear and the school needs professionals able to flourish in that interconnected environment, understand the links, thrive on the seeming chaos and uncertainty and to go the extra mile when needed.

Tellingly newly appointed staff within the mature digital organisations are expected to make that professional contribution from day one – contrary to the view expressed in the teaching standards. While it is recognised it takes time for even the most capable of professionals new to the organisation to get up to speed there is nonetheless the expectation that as a professional they lead within their speciality and organisationally.

The case studies have revealed that likely the only way to create this type of higher order staff is to empower all and assist each person grow his/her professionalism and understanding of the macro workings of the school in situ, and by ensuring all are provided the apt digital kit and support.

It will take time and be closely aligned to the evolution of the school, the change in its culture and mindset and the movement to a higher order mode of schooling.

The authors have considered ways of accelerating the staff empowerment and cultivating the higher order skill and mind set out of context but we strongly suspect – at this stage at least – the professional enhancement is best done primarily in house, in context, with the aid of mentors and apt professional learning networks.

  • Drucker, P (2001) Management Challenges for the 21st Century, NY Harper Business

 

Empowering the School Community

Mal Lee and Roger Broadie

Tellingly all the schools studied have gradually but very surely empowered their total school community – giving their teachers, professional support staff, students, families and the school’s wider community- a greater voice in the school’s teaching, learning, resourcing and direction setting – markedly expanding the school’s capability and improving its productivity.

Significantly the schools have

  • fully empowered their professional staff
  • accorded all in their community greater respect
  • recognised the part all can play in enhancing the 24/7/365 education provided by the school
  • collaborated with all in lifting their understanding of the macro workings of the school and the school’s shaping vision
  • in the process distributed the control of the teaching, learning and school resourcing.

Yes – in all the distribution of control, the collaboration and the empowerment has added to the load on the school leadership, but paradoxically it has simultaneously provided the school principal considerable untapped support and additional resources. All the principals commented on the time needed to genuinely collaborate and listen, the many frustrations and the seemingly inevitable rectification of well intentioned mistakes, but on the upside the empowerment has added appreciably to the teaching and learning capability of the school, its resourcing, and the support and social capital the principal can call upon in growing the school and its attractiveness.

Schools in the developed world historically are working with their nation’s most educated cohort of parents and grandparents who since their child’s/children’s birth have recognised the importance of a quality education for ‘their’ children and who in their home and hands have a suit of digital resources that markedly exceeds that in most classrooms. All moreover have in their community a sizeable and growing body of retirees with considerable expertise, time on their hand and a desire to be valued.

The above alone is a vast source of expertise and additional resourcing the pathfinder schools in their social networking and empowerment are only beginning to tap.

Within a matter of years the early adopter schools in their digital journey have moved culturally from the stage where most within the school’s community were disempowered and had little or no voice in the workings and growth of the school to the point where the total school community is naturally contributing to the daily operations of the school.

It is a historic shift that has been led by the principals – a move that has to be led by the principal.

The move has been graduated, often seeing two steps forward and one back, but inexorably reaching the stage where the empowered expect to be involved in the decision making, if only to be informed of a development that clearly improves the school’s quest to realise its shaping vision. In empowering the school’s community, and vitally by bringing the parents into the 24/7/365 teaching of their children, schooling as we have known it – where the professionals unilaterally controlled the teaching and learning – has likely irrevocably changed.

The digital interface with the school’s community that allows ‘time poor’ members to be consulted and informed about key developments has been – and likely will always be – critical.

That said the empowerment will not be without its moments, particularly as a previously disempowered staff and school community attune their antenna to the extent to which they will be able to express their thoughts and use their new found power. That situation will – as mentioned – be compounded by the ever changing student cohorts and the school leadership having to contend with those new to the school’s culture and ways.

Here again the astute leadership of the principal is critical as she/he works to harness the potential of the empowered while simultaneously maintaining the focus on realising the school’s shaping vision and providing each child an apt education.

It calls for some very skilful balancing but also remembering that in undertaking the digital journey all the adults – teachers and parents – will be experiencing a mode of schooling significantly different to that they knew in their youth.

 

The Digital Infrastructure and Ecosystem

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Mal Lee and Roger Broadie

The successful digital evolution of the school necessitates it having an apt, continually evolving and largely invisible underpinning digital ecosystem.

It necessitates embarking on the digital evolutionary journey with the desire to create that digital ecosystem as soon as is feasible and to continually enhance its ability to assist deliver the desired education of each child.

Indeed one of the important lessons to be learned from the pathfinder experience is to openly share with one’s colleagues and school community the quest to create an increasingly powerful and productive digital ecosystem.

Without that infrastructure and an astutely shaped highly effective digital ecosystem all the school can do is dream.

Campus wide access to the Net within the school should be super simple. One click and all systems go.

Everything we have written thus far in this series of blogs is prefaced on the assumption that the school has

  • the apt underpinning electrical and digital base
  • created a mature highly effective and reliable digital ecosystem that continually supports the school’s efforts to realise its shaping educational vision.
  • provided its total teaching and learning community ready 24/7/365 use of that digital ecosystem.

To evolve digitally every school needs have

  • a highly reliable supply of electricity
  • apt total school campus wide Wi-Fi access
  • ample, but ever greater bandwidth
  • limited and reasoned Web filtering – with the school observing the laws of the land
  • current digital presentation technology in every teaching room
  • all having in their hands and using their chosen suit of personal technologies
  • personal technologies it can provide children in need
  • all staff – teaching and professional support – with the digital tools needed for their work
  • in its website the digital interface between the school’s digital ecosystem and the socially networked world
  • digitised all school administration and communication – gradually shedding all paper based processes
  • integrated all its digital operations, in and outside the school walls in its shaping of a highly productive ecosystem

The last point is critical.

One should be seeking to create from the outset an increasingly higher order and more efficient and productive ecosystem where all the digital technologies are geared to supporting the realisation of the school’s shaping vision, in manner consistent with the school’s culture.

The shaping and the daily governance of that apt tightly integrated digital ecosystem should, as indicated be the operational responsibility of the school’s ‘CDO’ or his/her equivalent.

It does, within a rapidly evolving environment where empowered members are actively encouraged and supported to take risks, require a ‘CDO’ with high-level people skills who can balance the quest to allow teachers to fly with the need to maintain efficiency. It most assuredly can’t be done by a part time ICT committee or by a network manager lacking the prerequisite high-level educational prowess and people skills.

Three of the early tasks before embarking on the digital evolutionary journey is to;

  • do a brutally honest appraisal of the school’s digital infrastructure and its capacity to readily allow everyone to access the Net at speed any time, anywhere they wish.
  • explain the imperative of creating the desired, ever evolving digital ecosystem.
  • select a ‘CDO’ and his/her team. As indicated the finding of the ‘CDO’ can be hard, but from the outset you’ll need someone responsible for overseeing the shaping and daily workings of the digital ecosystem.

It is highly likely that many of the digital operations to be overseen by the ‘CDO’ will currently be undertaken within separate silos, with those in charge of each often reluctant to relinquish their power.

It is thus important from the outset to emphasise the quest to create the tightly integrated digital ecosystem and to underscore the importance of its daily governance.

In 2016 many if indeed not most schools don’t have the requisite total digital infrastructure and most assuredly have yet to appreciate the imperative of integrating all the parts to form an increasingly powerful and productive digital ecosystem.

It is appreciated the school’s location and its resources can frustrate that quest but all too often the major impediment is the school’s leadership, and its unwillingness to prioritise the creation of a powerful digital ecosystem.

In the mid 2000s Mal observed that all schools in the developed world could if the head considered it a priority find the funds to place IWBs in every teaching room and network the school.

A decade on with the drop in technology and network pricing, markedly enhanced equipment reliability, virtually all children having their suit of personal technologies and growing societal digital expectations there is no reason other than leadership why any school in the developed world should not have an adequate whole school digital ecosystem. While concerns are expressed about lower SES schools the reality is that globally, developed societies fund schools on a needs basis allowing all such schools to acquire the technology if the principal desires.

If your school wants to evolve digitally prioritise the resourcing and formation of the underpinning digital ecosystem.

Remember getting the technology in place is the easy step.

Getting the school’s community to use the ecosystem to best advantage is the challenging stage.

 

Politicking School Evolution

Mal Lee and Roger Broadie

On first glance this might appear to be an unusual topic to include in the digital evolution of schooling. You’ll not see mention of it in any school planning document.

But the reality is that every school, small and large and indeed every organisation seeking to evolve digitally needs leaders skilled in the politicking of change, ready to apply those skills whenever the opportunity arises. The organisational change literature (Kanter, et.al, 1992) suggests up to 20% of a leader’s time can be spent directly or indirectly in politicking the desired change. It could be much more.

In most instances one is looking at small ‘p’ internal politicking but there could well be times – quite pronounced in some settings – where the school leadership needs to astutely engage in large ‘P’ politicking and to work with the professional politicians in advancing the school’s evolution.

It is appreciated state school leaders across the Western world as public servants are invariably prohibited from the latter type of ‘collaboration’ but as any who have worked in school administration for some time appreciate there are ways of safely activating supportive politicians as sponsors of a change.

If one is to successfully lead the digital evolution of a school, either as principal or as a member of the leadership team one needs to be skilled in the art of politicking the desired change and the protection of one’s back. The latter is important.

It is critical the leader secures the requisite support and endorsement at each key stage of the evolutionary journey and nips in the bud any moves that could distract the school from realising its shaping vision.

That entails very good people skills, astute social networking, the securing of sponsors and promoters of the change, the generation of a strong reserve of social capital, respect, the close daily monitoring of the school’s total operations and an appreciation of when it is necessary to secure the endorsement of various parts of the school’s community before making the next step. That endorsement doesn’t always have to be formally minuted but it is always helpful to have at least an email record of any agreements for possible future reference.

It also entails – when the circumstances dictate – the principal being willing to make unilateral decisions. Hansen in his excellent study on Collaboration (2009) talks of ‘disciplined collaboration’ and the necessity of leaders ‘assessing when to collaborate (and when not to)…stressing the ‘goal of collaboration is not collaboration, but better results (Hansen, p15, 2009).’

The latter is often forgotten.

It becomes particularly pertinent as the pace of the digital evolution accelerates, natural nonlinear growth impacts and the school realises ever more unintended benefits.   There is scant time or indeed interest in scrutinising every step and a willingness to let those at responsible make the decisions provided they are consonant with the school’s shaping vision.

The pathfinder school experience strongly suggests, particularly in the early stages, the evolution can be two steps forward and one step back. One is most assuredly not looking at a clear linear, A to B to C evolutionary path even with the best of planning and politicking.

It is easy to forget that in going digital schooling is embarking on one of its most momentous historical changes, and is doing so in a historically remarkably short period. It is very likely that none of the school staff or parents has ever had a digital schooling, and as such has a clear understanding of what is entailed.

It is an immense change to politick, to manage and have accepted as the new norm.

It is thus imperative that one sell the school’s evolution not only with the staff and the educational decision makers but also with the school’s student, parent and wider school community – with one’s clients –and ensure as best one can the clients are supportive of the school’s evolution and growth.

Virtually all the parents have only known the traditional paper based mode of schooling and while generally supportive of the digital they will retain a degree of ‘digital paranoia’, will at times default to the traditional ways and interestingly will likely expect the school to ‘fix the problem’ even when the responsibility has supposedly been shifted to the parents. In brief even when giving an endorsement, such as supporting BYOT many parents will not grasp the full implications of that approval.

The challenge is amplified when each year the school takes on a new student parent cohort.

You’ll soon find the students, even the very young will be your greatest political allies, particularly when you empower and collaborate with them, and ensure they are taught how the 24/7/365 use of their digital technologies can enhance their holistic education. There are few things more powerful politically than having a total student group able to articulate to parents and visitors how the digital is improving their learning.

Experience suggests it will take time for the digital transformation of schooling to be fully accepted, but that acceptance can likely be accelerated by genuinely collaborating with all the ‘teachers’ of the young – the staff, the students, their families and the wider school community – respecting and recognising their contribution, empowering them and having all appreciate the macro workings and aspirations of the school such that all can assist with politicking the evolution.

  • Hansen M.T (2009) Collaboration: How to Avoid the Traps, Create Unity and Reap Big Results, Boston, Harvard Business School Publishing
  • Kanter, R.M., Stein, B.A. and Jick, T.D (1992) The Challenge of Organisational Change NY Free Press

 

The School ‘Chief Digital Officer’

Back view image of young businessman standing against business sketch

Mal Lee and Roger Broadie

Every digital school needs a senior staff member responsible for daily providing the school community the digital ecosystem that will enable it to realise its shaping educational and digital vision.

It is not a job for a committee.

It is a task for a high level professional educator.

It doesn’t matter what title the position carries – be it deputy head, e-learning coordinator, director of information services, digital technology or CDO – what is important is to have a person with operational responsibility for all facets of the school’s digital operations.

What is critical is that the school has an astute, visionary senior educator with good people skills and a high degree of digital expertise responsible for shaping, operating and growing the school’s digital ecosystem.

Business and many large public sector organisations are appointing high-level, very well paid chief digital officers (CDOs) to shape and coordinate all the digital operations of the organisation and to ensure all are directed to assisting realise the desired vision (Lee, 2016).

Tellingly all the successful pathfinder schools unwittingly have had such a person, albeit under different titles, with all having long abandoned the reliance on the part time ICT committee.

The provision of an apposite, ever evolving, increasingly powerful and productive school digital ecosystem that meets the particular needs of the school is a highly challenging task. It requires a leader and a team willing to actively support the distributed control of teaching, learning and resourcing that can provide the desired digital expertise, direction setting, infrastructure, services and support.

What is critical is having an educator who shares the principal’s digital vision and macro understanding of the workings of the school, with a strong awareness of the digital, able to work collaboratively with an empowered staff in providing the apposite tightly integrated digital platform.

The position requires an appreciation of the school’s shaping educational vision, the kind of digitally based ecosystem and school culture that will best realise that vision and the facility to provide the total digitally empowered school community the apposite, ever evolving, seamlessly integrated digital ecosystem.

It most assuredly does not require an ‘ICT expert’ who unilaterally decides what technology all in the school will use.

Critically it needs a visionary educator able to collaborate with a digitally empowered staff, students and parents, ensuring all are provided with the opportunity to fly with the digital, who can simultaneously govern the school’s use of the digital and ensure multiple systems and offerings are appropriately integrated and refreshed.

It should go without saying schools won’t evolve digitally and be able to govern the astute whole of school community use of the digital with a part time, invariably ‘bolt-on’ ICT committee. It is a job for the professionals with the time needed to fulfil this critical role.

If you still have an ICT committee get rid of it ‘tomorrow’, appoint the requisite professionals and integrate all matters digital into the everyday workings and growth of the school.

The role of ‘CDO’ is – as elaborated upon in The Chief Digital Officer and the Governance of the School Digital Ecosystem (Lee, 2016) – and the now many business management publications – is a demanding job, requiring a special talent and a skill set rarely if ever taught at the postgraduate level in education faculties.

Most in the role have like the digital leaders learnt on the job, invariably supported by astute heads.

It is highly likely at this point in time that you too will need to grow such a person. Look to mentors who can assist that growth.

We’ve gone out on a limb and stressed the school CDO needs first and foremost to be an educator, with a strong understanding of the total workings of the school, very good people skills and a high level understanding of the digital. One can readily grow the digital understanding but not the high level educational.

Our message for all school leaders embarking on the digital evolutionary journey is to find very early in the piece a ‘chief digital officer’ who can translate the vision into reality.

Bibliography

 

Pathfinder Schools Enter the New Frontier

Mal Lee and Roger Broadie

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The first of the pathfinder schools are entering a new historic frontier, taking schooling into the world of the unknown.

Importantly they are very well prepared to make that move and thrive with the on-going uncertainty, evolution and organisational transformation.

It is a development that governments and education’s decision makers would do well to recognise and to build upon.

One is talking about those as yet rare schools that have moved beyond the Digital Normalisation stage where they normalised the whole of school community use of the digital and which are building upon that digital platform to provide an as yet embryonic 24/7/365 mode of schooling (Lee and Broadie, 2016).

In so doing they are entering a world where no schools have entered and which from hereon the early adopter schools, as self regulating units, will be obliged to continually shape their desired future.

It is a new reality that the digital masters in business have learned to thrive within but it is something very new – and possibly very scary – for traditionally risk adverse education policy makers. Digitally evolved organisations exchange the certainty of hierarchical control for trusting relationships where improvement is devolved by empowering staff, with apparently more scope for failure but in reality far more success, from the breadth and depth of innovation well outweighing the risks

What lies ahead for those schools, what form the schools, as ever evolving complex adaptive systems, that are interfacing with all manner of other digital ecosystems within an increasingly socially networked world will take no one knows. The futurists can make their guesses but that is all they can do. Yes the schools will be able to benefit from some research on specific teaching initiatives but always the research’s relevance will need to be adjudged in context.

Significantly the pathfinder schools in their shaping of their digitally based socially networked ecosystems have unwittingly readied themselves to thrive in the unknown.

The pathfinder schools have positioned themselves to continually thrive and take advantage of the virtually endless educational options opened by the Digital Revolution by;

  • taking control of their own growth,
  • embracing a culture of change,
  • empowering their communities,
  • identifying and focussing on the desired shaping educational vision,
  • collaborating closely with and listening to their clients,
  • distributing the control of the teaching,
  • learning and resourcing,
  • building a strong underpinning digital base
  • and normalising the whole of school community use of the digital.

The schools are by virtue of their digital normalisation free of most of the constructs of the paper based world and its strong ‘site’ based thinking (Lipnack and Stamps, 1994) and are of a mind to continually attune their operations to the changing environment.

They are finally in the position, as largely autonomous self regulating units, to exercise considerable control in shaping the mode of schooling – the school ecosystem – that they believe will best meet the needs of their students in an increasingly sophisticated digital and socially networked society.

We say ‘considerable control’ advisedly because although the pathfinders are developmentally years ahead of the government decision makers and have in many areas become the de facto policy makers they, like all other schools are obliged to work with a suit of givens. All for example will be constrained by the resourcing, staffing agreements, physical plant, the obligation to care for the students within a specified time and the laws of the land, to name but a few of those givens.

We also say ‘considerable control’ because the schools are very much part of a wider continually evolving digital and socially networked society, impacted by all the forces at play in the society. They are also complex adaptive systems that will experience considerable and likely increasing natural growth and transformation – much of which will be common of schools at this evolutionary stage globally (Lee and Broadie, 2016).

That said the pathfinders have shown their ability to shed the ways of the traditional paper based school and to shape increasingly sophisticated digitally based school ecosystems with the agility to thrive in the seeming chaos of the frontier. They have become the type of self-regulating unit that Helbing (2014) has flagged as being essential to future organisational growth and evolution in the Digital Revolution, where the pace of change and degree of uncertainty renders the traditional centrally controlled bureaucracy archaic.

The key is for all to recognise that the pathfinder schools, like their counterparts in business will from hereon – largely regardless of the dictates of government – work in unchartered territory, taking charge of their own growth and evolution, heavily dependent on the professional staff collaborating closely with an empowered community in identifying the best way forward.

It also important that governments in particular appreciate that these schools are well prepared to continually thrive within the unchartered frontier and that government instead of relying on the traditional ‘expert’ committee that invariably identifies the way forward by looking through the rear vision mirror would do well to learn from and actively support the pathfinders.

What is clearly apparent is that the schools and their communities have through astute leadership been readied to enter the new frontier with their minds open, accepting of on –going change and evolution, with an organisational form and culture that allows them to readily adjust course when required.

They are not aberrant outliers but a vital insight into how all schools can be readied to continually thrive in a rapidly evolving digital and networked society, where no one can tell with certainty what lies ahead.

In many respects the pathfinders in schooling are no different to their counterparts in architecture or engineering in that they provide the later adopter organisations an important understanding of the evolutionary path ahead.

  • Lee, M and Broadie, R (2016) A Taxonomy of School Evolutionary Stages: Evolution within the Threads, Armidale, Australia, Douglas and Brown – http://douglasandbrown.com
  • Lipnack, J & Stamps, J 1994, The age of the network: Organizing principles for the 21st century, John Wiley & Sons, Inc., New York.

 

 

Primary Schools Will Evolve Faster

Mal Lee and Roger Broadie

A decade plus study of the digital evolution of the pathfinder affirms to the authors that in general terms primary – or what others know as elementary or preparatory – schools will evolve faster than their secondary/high school counterparts.

The current primary school mindset, culture and organisational mode makes digital evolution appreciably easier than in the secondary school where the strong subject and exam focus, silo like organisational configuration, semi – autonomous ‘power blocs’ and size makes ready transformation difficult.

Critically the pointers are indicating the difference will grow.

We are already seeing primary school graduates moving from a higher order digitally based mode of teaching, where the children naturally use their own digital kit, to a lower order mode of teaching in the high school where the use of the student’s technology is still banned.

Not surprisingly the students and their parents are frustrated and invariably they are looking for those high schools where the disconnection is least.

It is a development that has very real student enrolment implications for the high schools.

However on present indications it is a development that most high schools could struggle to redress in the near future.

While not for a moment seeking to defend those high schools wedded to the paper based world the strong suggestion is that

  • the different rate of evolution between the primary and secondary schools be better understood, by both primary and secondary educators, and the parents and students informed of some of the main impediments potentially impacting the high school
  • the evolution of the two sectors of schooling be viewed separately and while understanding that both will ultimately move along the same evolutionary path and move through the same evolutionary stages the high school evolution will in general terms be slower.

In making the latter observation it must be stressed that one is talking in general terms, knowing full well there are secondary schools years ahead in their evolution than some barely moving primary schools.

It should also be underscored that the primary – high school difference is also likely to be evidenced within K-12 schools, albeit possibly slightly later if the school has adopted a middle school model.

Related is the importance of high schools comparing their evolutionary journey with that of like high schools and most assuredly not the typical primary school. One needs compare oranges with oranges.

The now clear and challenging reality, as yet few are seeing, is that the primary schools in general will evolve at an ever greater rate, in so doing increasingly adopt a digitally based, ever higher mode of schooling apposite for a socially networked world, very often moving their graduates into a more dated educational experience.

In bears reflecting why this might so.

The traditional form, size, focus, culture, mindset, teaching of the primary school, coupled with the greater collaboration between the school and the home makes is that easier for astute primary school principals to orchestrate their school’s on-going evolution than their high school counterparts.

Size and the relative smallness of most primary schools, and in turn the significantly fewer staff makes it that much more manageable to shape the desired ever evolving, evermore integrated, complex and higher order school ecosystem.

Primary schools have for decades had as a focus the learner and the desired holistic learning of all children, and when coupled with their use of an organisational structure with set classes or class groupings that emphasis provides a ready platform upon which to enhance all the staff’s macro understanding of the school’s workings and to collaborate evermore closely with the children’s homes.

Rarely does the primary school have the largely autonomous, subject based faculties or ‘empires’ found in the high school where middle managers are often reluctant to cede their power or vary their micro focus.

Rather the focus of all staff, the principal, the executive, the teachers and the professional support is a quality holistic education for every child. That focus, that thinking is relatively easy to build upon as the school begins lowering its walls, seeks to take advantage of the educational opportunities of the networked world, begins collaborating with its homes and community, and marrying the in and out of school learning and teaching.

Where genuine collaboration between the school and the home in the secondary years has invariably been minimal there is scarcely a primary school where the early childhood teachers have not worked closely with the parents. Once again that is a base that can be readily built upon and extended across all the primary school. In contrast most high schools have rarely collaborated with their homes, they unilaterally controlling the in school teaching and learning and as such in moving to a digital operational base and recognising the very considerable value of collaboration are basically having to start from scratch.

Importantly, except in the likes of England, most primary schools across the developed world have not had to contend with the stultifying external paper based exams that markedly impact the workings and thinking of the upper secondary school.

In brief it has been, and continues to be that much easier for the primary schools to move to a digital operational base, to build upon the opportunities availed, to ready their total staff and the wider school community for the on-going evolutionary journey and to evolve at accelerating pace.

 

Accenture 2016 Technology Review

No sooner had I posted our article on school’s needing to meet its client’s rising digital expectations but Accenture stressed

…..out in the marketplace, digital customers are also maturing. Their dramatically transformed expectations of service, speed and personalization 
are just the start (Accenture, 2016, p 6)

For those interested in the digital evolution of organisations and the critical importance of people to the success of those organisations you’ll much in this 2016 research that will resonate.

Go to – https://www.accenture.com/t20160314T114937__w__/us-en/_acnmedia/Accenture/Omobono/TechnologyVision/pdf/Technology-Trends-Technology-Vision-2016.PDF

 

Your Client’s Rising Digital Expectations

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Mal Lee and Roger Broadie

 The digital transformation research underscores the critical importance of organisations continually meeting and astutely building upon the client’s ever rising, increasingly higher order digital expectations.

  • ‘The customer experience is at the heart of digital transformation (Forrester, 2015)’.

The Economist concludes:

Evolving customer expectations are the most common driver of digital transformation (Economist, 2015, p2).

The same imperative will increasingly hold with the school, and its ability to continually meet and accommodate its current and prospective client’s rapidly rising digital expectations.

In a digital and networked society where the young and their parents have normalised the use of the digital to the extent that its has become virtually invisible the expectation is that they will naturally use their current technology in every facet of their lives and work. Indeed we are shocked when we can’t and are scornful of those enterprises that don’t provide fast, ready and sophisticated online access.

We are living in a society for whom the increasingly sophisticated use of the digital has become the norm and which no longer differentiates between face- to-face and online experiences (Westerman, et al, 2014).

The early adopter, pathfinder schools globally have long recognised this reality, have normalised the use of the digital in every facet of their teaching and administration, are providing an integrated digital client experience and vitally have positioned their schools to evolve at a pace where they can continually accommodate their client’s rising digital expectations.

Schools can only do that, and meet the client’s rising digital expectations – known and unanticipated – if they too have normalised the use of the digital.

School can’t hope to meet, let alone build upon the school their client’s rising digital expectations unless they, like their client’s have normalised the whole school use of the digital.

Client’s expectations

With digital normalisation the clients in general terms naturally – and largely unwittingly – expect the school to mirror the evolving digital practises of society. There is for example the expectation, particularly among the students and younger parents, that:

  • the children will use the current digital technologies they already use 24/7/365
  • Net access and bandwidth in the school will be on par with that in the home
  • the digital will be used naturally in all teaching and learning, from Kindergarten upwards
  • students and parents can email their teachers
  • students can use their smartphone to photo board notes
  • the school website will provide all the latest information
  • the school will have an effective integrated digital communications suite, like all other organisations
  • the school’s use of the digital technology will evolve, becoming increasingly sophisticated, while always readying the young to use it astutely.

There is also the expectation the school’s teaching will build upon the young’s normalised 24/7/365 use of the digital technology, recognising the nature of the learning and teaching they do outside the school walls and will adjust and individualise their teaching accordingly.

Possibly largely unwittingly they also expect the curriculum to employ and enhance current, but also rapidly evolving, technological practices, and not be constrained by a dated formal digital technology curriculum that teaches digitally aware clients the ways of the past.

In saying ‘possibly’ and ‘unwittingly’ the reality is that the client’s digital expectations will continually grow and change, and will be impacted by their local school setting. Four years ago apps were largely unheard of: today they are an integral part of modern society. Schools that have normalised the use of the digital and are striving to meet their clients digital needs will engender in the school itself and likely ‘competing’ local schools appreciably higher digital expectations than those found in a traditional paper based school.

To what extend does your school meet the above expectations? How far has it yet to travel?

As a quick test envision yourself as a client, jot down your digital expectations and compare them to your school’s practises.

Building upon the client’s expectations

One of the new arts to be conquered by leaders of digital schools is the reading and continual building upon of the clients’ digital expectations.

The continued viability of a school will increasingly be tied to its ability to meet those expectations (Lee, 2015).

That challenge is made that much more difficult by the pace and uncertain nature of the digital revolution and the school’s requirement to identify and address the current digital expectations, those of the near future and critically those as yet unidentified.

In identifying the attributes required by the students in a digital and networked world while schools cannot foretell of the future digital tools that will be used they can and should have an ecosystem agile enough to readily accommodate the emerging technology and changing practises.

Bibliography

Economist Intelligence Unit (2015), Digital Evolution. Learning from the leaders in digital transformation. The Economist

Forrester (2015). Digital Transformation in the Age of the Customer. Forrester for Accenture. October 2015 – https://www.accenture.com/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Digital_1/Accenture-Digital-Transformation-B2B-spotlight.pdf

 

Lee, M (2015b) ‘Schools Have to go Digital to Remain Viable’ Educational Technology Solutions July 2015

 

Westerman, G, Bonnett, D and McAfee, A (2014) Leading Digital. Turning Technology into Business Transformation, Boston, Harvard Business Review Press

Silo Like to Integrated Schools

Mal Lee and Roger Broadie

A significant part of your digital evolutionary journey will be the school’s historic movement from its inefficient silo like organisational structure of Industrial Age origins to an increasingly integrated, efficient and productive one befitting a digital and socially networked society.

You’ll shift from the traditional arrangement where the various cells within the school – the classroom teacher, the faculty, the ICT unit, the library, the front office – operate largely autonomously to a significantly more integrated structure where all operations are interconnected and focussed on realising the school’s shaping vision.

A major – and again largely unwitting – driver of the shift will be the school’s move to a digital operational base and the recognition of the many benefits that flow from convergence and organisational integration. Digital congruence is the key. The physical networking of the school and the ubiquitous use of all manner of digital technologies that can talk to each other make redundant many practises and quickly remove the strict divisions between the operational units.

The vast majority of the world’s schools, and in particular the secondary are still impacted by the factory model with its strong division of labour and the assumption that if each unit on the production line does its job the students would graduate with an appropriate holistic education.

Many over the last fifty years have questioned that assumption and some schools have made major strides in adopting organisational structures that open the way for a more holistic education.

Until relatively recently the major impediment to the running of a more integrated school has been its underlying paper base. Paper as a technology has major limitations, the most important of which is the requirement that the information thereon has to be physically transported to its recipient/s. The high level use of that technology necessitated close physical proximity. The delivery of a paper to another member of staff meant getting up and physically delivering the information.

While philosophically and organisationally the school might have wanted to integrate its efforts while ever it retained its paper operational base its efforts would be frustrated.

Networks and the digital technology change the game. Not only does the digital operational base negate the physical and logistical shortcomings, stimulate operational integration but it also allows full multimedia creation, 24/7/365 communication, interaction and storage – all at pace and with little cost. Few have yet to sit back and analyse the impact alone of the physical networking of schools in that 90’s and early 2000’s.

The experience of the pathfinder schools would suggest the shift from the loosely to more tightly coupled school will be gradual, incremental and will accelerate the more the school matures its ecosystem.

That acceleration will be assisted by the school’s:

  • tightening focus on its shaping educational vision
  • efforts to ensure all school operations are directed to realising that vision
  • rising digital expectations
  • recognition that digital congruence is the crux
  • trust and empowerment of its staff and community, and efforts to ensure all have a better macro understanding of the school’s workings
  • endeavours to shape an increasingly mature and powerful school ecosystem
  • daily efforts to create an evermore productive ecosystem, that marries the in and out of school learning and resourcing

Experience has demonstrated that the integration will in general terms occur much faster in the primary or elementary school than in the high schools. The structural hurdles and cultural mores of the high school are far harder to overcome than those in the primary school.

In the secondary school in addition to the challenge of changing the culture, and shifting the focus away from paper based external exams there is the invariable silo like organizational structure and the fiefdoms and their warlords keen to retain their power base.

In brief if you are leading a secondary school on its evolutionary journey be prepared for a long and at times painful graduated shift.