Accenture 2016 Technology Review

No sooner had I posted our article on school’s needing to meet its client’s rising digital expectations but Accenture stressed

…..out in the marketplace, digital customers are also maturing. Their dramatically transformed expectations of service, speed and personalization 
are just the start (Accenture, 2016, p 6)

For those interested in the digital evolution of organisations and the critical importance of people to the success of those organisations you’ll much in this 2016 research that will resonate.

Go to – https://www.accenture.com/t20160314T114937__w__/us-en/_acnmedia/Accenture/Omobono/TechnologyVision/pdf/Technology-Trends-Technology-Vision-2016.PDF

 

Your Client’s Rising Digital Expectations

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Mal Lee and Roger Broadie

 The digital transformation research underscores the critical importance of organisations continually meeting and astutely building upon the client’s ever rising, increasingly higher order digital expectations.

  • ‘The customer experience is at the heart of digital transformation (Forrester, 2015)’.

The Economist concludes:

Evolving customer expectations are the most common driver of digital transformation (Economist, 2015, p2).

The same imperative will increasingly hold with the school, and its ability to continually meet and accommodate its current and prospective client’s rapidly rising digital expectations.

In a digital and networked society where the young and their parents have normalised the use of the digital to the extent that its has become virtually invisible the expectation is that they will naturally use their current technology in every facet of their lives and work. Indeed we are shocked when we can’t and are scornful of those enterprises that don’t provide fast, ready and sophisticated online access.

We are living in a society for whom the increasingly sophisticated use of the digital has become the norm and which no longer differentiates between face- to-face and online experiences (Westerman, et al, 2014).

The early adopter, pathfinder schools globally have long recognised this reality, have normalised the use of the digital in every facet of their teaching and administration, are providing an integrated digital client experience and vitally have positioned their schools to evolve at a pace where they can continually accommodate their client’s rising digital expectations.

Schools can only do that, and meet the client’s rising digital expectations – known and unanticipated – if they too have normalised the use of the digital.

School can’t hope to meet, let alone build upon the school their client’s rising digital expectations unless they, like their client’s have normalised the whole school use of the digital.

Client’s expectations

With digital normalisation the clients in general terms naturally – and largely unwittingly – expect the school to mirror the evolving digital practises of society. There is for example the expectation, particularly among the students and younger parents, that:

  • the children will use the current digital technologies they already use 24/7/365
  • Net access and bandwidth in the school will be on par with that in the home
  • the digital will be used naturally in all teaching and learning, from Kindergarten upwards
  • students and parents can email their teachers
  • students can use their smartphone to photo board notes
  • the school website will provide all the latest information
  • the school will have an effective integrated digital communications suite, like all other organisations
  • the school’s use of the digital technology will evolve, becoming increasingly sophisticated, while always readying the young to use it astutely.

There is also the expectation the school’s teaching will build upon the young’s normalised 24/7/365 use of the digital technology, recognising the nature of the learning and teaching they do outside the school walls and will adjust and individualise their teaching accordingly.

Possibly largely unwittingly they also expect the curriculum to employ and enhance current, but also rapidly evolving, technological practices, and not be constrained by a dated formal digital technology curriculum that teaches digitally aware clients the ways of the past.

In saying ‘possibly’ and ‘unwittingly’ the reality is that the client’s digital expectations will continually grow and change, and will be impacted by their local school setting. Four years ago apps were largely unheard of: today they are an integral part of modern society. Schools that have normalised the use of the digital and are striving to meet their clients digital needs will engender in the school itself and likely ‘competing’ local schools appreciably higher digital expectations than those found in a traditional paper based school.

To what extend does your school meet the above expectations? How far has it yet to travel?

As a quick test envision yourself as a client, jot down your digital expectations and compare them to your school’s practises.

Building upon the client’s expectations

One of the new arts to be conquered by leaders of digital schools is the reading and continual building upon of the clients’ digital expectations.

The continued viability of a school will increasingly be tied to its ability to meet those expectations (Lee, 2015).

That challenge is made that much more difficult by the pace and uncertain nature of the digital revolution and the school’s requirement to identify and address the current digital expectations, those of the near future and critically those as yet unidentified.

In identifying the attributes required by the students in a digital and networked world while schools cannot foretell of the future digital tools that will be used they can and should have an ecosystem agile enough to readily accommodate the emerging technology and changing practises.

Bibliography

Economist Intelligence Unit (2015), Digital Evolution. Learning from the leaders in digital transformation. The Economist

Forrester (2015). Digital Transformation in the Age of the Customer. Forrester for Accenture. October 2015 – https://www.accenture.com/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Digital_1/Accenture-Digital-Transformation-B2B-spotlight.pdf

 

Lee, M (2015b) ‘Schools Have to go Digital to Remain Viable’ Educational Technology Solutions July 2015

 

Westerman, G, Bonnett, D and McAfee, A (2014) Leading Digital. Turning Technology into Business Transformation, Boston, Harvard Business Review Press

Seek Digital Normalisation

Mal Lee and Roger Broadie

You will want the school – in time – to use the digital as naturally as it is outside the school walls today, it being so normal as to be near invisible.

You’ll want it to naturally underpin every school operation, teaching and administrative.

Only then will the total school community be in the position where it can truly begin harnessing the immense and increasing power of the digital technology and the school ecosystem and continually provide each child the desired education.

That said whole school digital normalisation is very difficult to achieve.

It is the reason why so few schools globally have reached that evolutionary stage. It requires in most schools a fundamental change in thinking, the creation of a highly supportive and empowering culture and the adoption of a mode of schooling befitting a digital and socially networked society. It requires a principal, a leadership team, a staff and a community that is prepared to dream, to take risks and to put in the years of concerted effort required to successfully address the myriad of human and technological variables needed to create the desired ecology.

It is the sixth of the school evolutionary stages for a very good reason.

With digital normalisation the school reaches the stage where it has finally shed its paper based shackles – its mindset, technological base, preoccupation with the physical site and its ‘within the walls’ teaching and practises – and is operating as a digital and socially networked school community thriving on seeming chaos, change and evolution.

When all within the school’s community have in their hands their personal digital technologies and are trusted and empowered to use their digital toolkit the school has reached the position where the doors are opened for it to take advantage of the evermore powerful and sophisticated digital base and thinking in the 24/7/365 schooling of the young.

An important point of clarification needs to be made. Digital normalisation occurs when the use of the digital technology across all facets of the school operations is so natural, so accepted as to be near invisible. It is not merely issuing everyone an iPad or a Chromebook but rather is the stage when everyone is trusted to use their own kit and the focus is on the desired learning rather than the technology.

We are, in using the term most assuredly not implying that schools should only use digital technologies, or use the digital in all teaching but rather are suggesting the technology be used normally, appropriately and in a balanced manner – like we all use it in our everyday lives. Let the teaching situation always determine what is the apt instructional technology or indeed increasingly mix of instructional technologies for each child.

Silo Like to Integrated Schools

Mal Lee and Roger Broadie

A significant part of your digital evolutionary journey will be the school’s historic movement from its inefficient silo like organisational structure of Industrial Age origins to an increasingly integrated, efficient and productive one befitting a digital and socially networked society.

You’ll shift from the traditional arrangement where the various cells within the school – the classroom teacher, the faculty, the ICT unit, the library, the front office – operate largely autonomously to a significantly more integrated structure where all operations are interconnected and focussed on realising the school’s shaping vision.

A major – and again largely unwitting – driver of the shift will be the school’s move to a digital operational base and the recognition of the many benefits that flow from convergence and organisational integration. Digital congruence is the key. The physical networking of the school and the ubiquitous use of all manner of digital technologies that can talk to each other make redundant many practises and quickly remove the strict divisions between the operational units.

The vast majority of the world’s schools, and in particular the secondary are still impacted by the factory model with its strong division of labour and the assumption that if each unit on the production line does its job the students would graduate with an appropriate holistic education.

Many over the last fifty years have questioned that assumption and some schools have made major strides in adopting organisational structures that open the way for a more holistic education.

Until relatively recently the major impediment to the running of a more integrated school has been its underlying paper base. Paper as a technology has major limitations, the most important of which is the requirement that the information thereon has to be physically transported to its recipient/s. The high level use of that technology necessitated close physical proximity. The delivery of a paper to another member of staff meant getting up and physically delivering the information.

While philosophically and organisationally the school might have wanted to integrate its efforts while ever it retained its paper operational base its efforts would be frustrated.

Networks and the digital technology change the game. Not only does the digital operational base negate the physical and logistical shortcomings, stimulate operational integration but it also allows full multimedia creation, 24/7/365 communication, interaction and storage – all at pace and with little cost. Few have yet to sit back and analyse the impact alone of the physical networking of schools in that 90’s and early 2000’s.

The experience of the pathfinder schools would suggest the shift from the loosely to more tightly coupled school will be gradual, incremental and will accelerate the more the school matures its ecosystem.

That acceleration will be assisted by the school’s:

  • tightening focus on its shaping educational vision
  • efforts to ensure all school operations are directed to realising that vision
  • rising digital expectations
  • recognition that digital congruence is the crux
  • trust and empowerment of its staff and community, and efforts to ensure all have a better macro understanding of the school’s workings
  • endeavours to shape an increasingly mature and powerful school ecosystem
  • daily efforts to create an evermore productive ecosystem, that marries the in and out of school learning and resourcing

Experience has demonstrated that the integration will in general terms occur much faster in the primary or elementary school than in the high schools. The structural hurdles and cultural mores of the high school are far harder to overcome than those in the primary school.

In the secondary school in addition to the challenge of changing the culture, and shifting the focus away from paper based external exams there is the invariable silo like organizational structure and the fiefdoms and their warlords keen to retain their power base.

In brief if you are leading a secondary school on its evolutionary journey be prepared for a long and at times painful graduated shift.

 

Winning over the clients

Mal Lee and Roger Broadie

The bottom line in a market driven economy is that every school – state and independent – has to attract and retain sufficient clients to remain viable.

The new and added challenge for schools – that business is already grappling with – is how to win the continued patronage of the client’s year after year, student cohort after cohort in a world of rapid change and evolution? As Nokia and Blackberry can attest client support in the digital world can be momentary. What are perceived as exemplar schools today within years could suffer the same fate as Nokia if they don’t continue to win over the clients.

Both are realities that many schools don’t appear to recognise or to factor into their planning. You should in readying your digital evolutionary journey.

Compounding the challenge many of the same schools and their staff appear loath to view the students and their parents as clients, seeing them simply as ‘conscripts’ obliged by law to attend the school, fortunate to have access to their professional expertise.

That belief is particularly apparent in schools at the lower evolutionary stages (Lee and Broadie, 2016). At that stage the leadership and indeed most of the teachers are firmly of the belief that the educational experts should unilaterally shape all aspects of the schooling. The students and parents should be acquiescent and accept the control given by government to the educators.

The expectation of those schools is that the students and the parents accept the established ways and will, without question attend the designated school.

That might have been acceptable to students and parents in the past. It might even be acceptable in situations today where there is no alternative to the traditional mode of schooling but it is increasingly less acceptable in those situations where there are good digital schools ‘competing’ for the student custom.

In 2016 the clients, the customers rightly expect organisations will not only meet, but hopefully will exceed their needs and wants. As soon as another organisation is perceived to do that better they will likely take their custom to the superior provider.

The same is on trend to become increasingly a feature of schooling, with the marketplace determining the winners (Lee and Broadie, 2015).

Forrester’s in its research on digital transformation of organisations concluded:

  • The customer experience is at the heart of digital transformation. With customers in the driver’s seat of their interactions with brands, businesses must create positive and relevant customer experiences across channels and touch points. As a result, digital development and customer experience improvement are two key priorities for businesses (Forrester, 2015, p1)

The same holds true for schools.

We would urge all embarking on the digital evolutionary journey to treat your current and prospective students and parents very much as your clients, as clients who could take their custom elsewhere if they perceive their needs are not being meet. Follow the lead of the pathfinder schools and indeed the digital masters in business and the public sector and focus first and foremost on the clients and recognise the increasingly tenuous hold you have on their patronage.

Putting their needs to the fore, listening to them, communicating with them through multiple channels, striving to continually improve the schooling, positioning the learner at the centre of the teaching and doing the utmost to ensure each child continually receives the appropriate schooling 24/7/365 in a rapidly world will go a long way to towards changing the focus and nature of the schooling and ensuring the school’s continued viability.

While many have advocated since the 80’s that schools should better meet their client’s needs most have not done so until they moved to a digital operational base, began lowering the school walls and recognised the considerable value of genuine collaboration with their current and prospective clients.

The challenge of identifying your client’s needs in the midst of the Digital Revolution is considerable. But the pathfinder school experience strongly suggests that if the school trusts, respects and empowers its clients and works collaboratively them in their identification they will be satisfied and will work with the school in helping identify and meet the rising expectations.

That said as an educational leader within a rapidly evolving world you, like the leaders in industry will be expected to identify the client’s needs well before the clients recognise that need. The genius of a Steve Jobs was his ability to read as yet unmade roads and identify unarticulated customer needs. That will increasingly be desired of school leaders as they seek to identify the kind of attributes desired of the young twenty, thirty years hence.

That critical task is made that much easier if the school is focussed its clients and winning them for the long haul.

Forrester (2015). Digital Transformation in the Age of the Customer. Forrester for Accenture. October 2015 – https://www.accenture.com/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Digital_1/Accenture-Digital-Transformation-B2B-spotlight.pdf

 

 

Think Digital, Not Analogue

Mal Lee and Roger Broadie

In undertaking your digital journey your mindset – and that of your school community – will gradually change and evolve, slowly but surely moving away from the traditional paper based, strongly analogue way of thinking, shifting to a far more digital and socially networked mindset.

The change – based on the experiences of the pathfinder schools – will likely be gradual and for a period one will default to the traditional ways but over time the digital mindset will become so natural as for you not to think about it, until you encounter those still operating in the analogue mode!

Examine the attributes at each of the key evolutionary stages (Lee and Broadie, 2016)) and you’ll note the pronounced change in thinking that occurs as the schools evolve and how by the Networked stage the school, the teachers and indeed the parents have adopted a very different mindset – a very different outlook and set of expectations to those at the Paper Based and Early Digital stages.

The digital mindset is in many respects antithetical to the analogue.

Bhaduri and Fischer in a 2015 Forbes business magazine asked ‘Are You a Digital or Analogue Leader? While directed at business leaders the two-page comparison of the distinguishing features of each type of leader remarkably parallels the change in thinking identified by the authors in the leaders in the pathfinder schools.

Download the comparison from – http://www.forbes.com/sites/billfischer/2015/03/19/are-you-an-analog-or-digital-leader/ – discuss it with your colleagues and position yourself.

By virtue of brevity the comparison verges on the black and white but critically it makes the point that it is the mindset of the CEO/the principal which strongly impacts the nature of the organisation and its culture.

Principals operating within a digital and networked mindset will run a very different kind of school to those ensconced within an insular analogue mindset.

Interestingly many of the pathfinder principals commented on their difficulty in explaining to traditional principals and teachers the nature of the schooling they were providing – so different were the two modes. Even in 2016 many school leaders can’t envision schools changing. They genuinely believe they know everything there is to know about schooling. In contrast the digital leaders are highly ambivalent about the form their schools will take in future years, even five years hence. While the former’s is a world of constancy and certainty the latter’s is world of rapid uncertain change and evolution where one forever on will be leading the school into uncharted waters.

What can you do to expedite the change in mindset in your school? We are not really sure.

Those associated with the pathfinder schools – and that includes the staff and the wider school community – have made the shift as part of the school’s evolution, it invariably taking years.

Logic would suggest the later adopter schools should learn from the early adopters and be able to hasten the change in thinking but the authors’ strong suspicion is that the deep-seated change in mindset will only come from the everyday association with evolving school ecosystems and cultures.

You’ll lose little by discussing the shift with your staff, by publicly noting significant shifts in thinking but bear mind historically you are talking about changing a mindset that has shaped schooling for hundreds of years. Moreover on your evolutionary journey you will need to change the thinking of all your staff, the students, the current and prospective families and indeed the wider school community while simultaneously addressing the plethora of other key variables.

That said the school will be operating integrally within an increasingly socially networked society, where most in the school’s community will have normalised the 24/7/365 use of the digital technology, will have rising expectations of the digital and where many of the parents will in their work be employing a digital and networked mindset

There is much to be said for being conscious of shifting the mindset but letting the continued evolution of the school and the societal pressures naturally do the job.

Bibliography

 

The Educational Power of Digital Ecosystems

Mal Lee and Roger Broadie

What we are about to suggest will for many be contentious.

It is a suggestion that Mal has elaborated upon at http://educationtechnologysolutions.com.au/2014/07/15/digital-technology-and-student-learning-the-impact-of-the-ecology.

It is to our minds a logical extension of all the previous writings on the growing power and impact of increasingly focussed, more tightly integrated digitally based school ecosystems and a rejection of the current naïve assertion that the digital instructional technology will somehow of its own volition enhance student learning in particular subjects. The technology alone never has and never will (Higgins, et.al, 2012). It is the way that digital tools and the connected word make much better practice possible that has the impact on learning

That said ask any parent or indeed anyone in the street and they will tell you the normalised use of the digital has markedly impacted the lives of all but in particular the world’s young. Globally they have embraced it outside the classroom from a very early age, have become very confident and proficient in its use and daily use it in a remarkably universal manner, consciously and unwittingly to enhance their learning.

Our belief is that is that the power of the digital is far more deep-seated than currently envisaged by most. The power is not to be found in simple linear, A then B relationships, but rather in the interplay of the myriad of variables within highly complex adaptive ecosystems. Led astutely, these act to increase engagement with learning and time on task, levels of concentration and the help in learning students get from their peers as well as their teachers

The signs are increasingly suggesting that the greatest impact the digital technology will have upon student learning in the school will come from

  • the technology’s underpinning all-pervasive role within an ever evolving digitally based school ecosystem enabling all to work and interact much more efficiently and effectively
  • highly capable leaders and teachers able to make the best educational use of that digital ecosystem and to operate at a significantly higher professional level.

It is the educational power of tightly integrated, focussed digitally based, socially networked school ecosystems which allow teachers of all types to simultaneously address 24/7/365 all the variables – in and outside the school walls – that enhance student learning. This far exceeds what is possible within a loosely coupled, largely insular paper based school where the teaching occupies less than 20% of the child’s learning time each year.

Critically while the power of the underpinning digital technology will grow at pace and the digital ecosystem will evolve, mature and move to an ever higher order, the capability of the paper based school has long been maximised and as such will basically stay as now.

No one in 2016 would suggest that a carmaker would enhance its productivity by simply installing a robot or that Apple’s success is solely dependent on a single piece of technology like an iPad. The enhanced productivity of the digital masters in the corporate world (Westerman, et al, 2014) comes from skilfully shaped, expertly led and staffed, highly focussed, tightly integrated, ever evolving digitally based ecosystems.

And yet in 2016 teachers, principals, governments, some technology companies and journals globally perpetuate the myth that one has simply to acquire the latest digital kit and as if by osmosis school learning will be enhanced. Decades of research (Higgins et al, 2012) affirm there is no significant linear connection between the use of digital technologies and enhanced student attainment. The randomised controlled trials on which this research is based cannot adjudge the individual attitude changes that occur in pupils’ and teachers’ brains, which foster the willingness to commit greater time and concentration, and that enable the higher order interactions and better learning

However until schools develop an apposite digital school ecosystem, adopt a culture therein that empowers the teachers, students and parents, and actively support all to take a lead role in the astute use of the digital in the 24/7/365 teaching of the young and which positions the school to grow schools won’t be able to take advantage of those opportunities and continually enhance their productivity.

It is time to appreciate the traditional, simplistic way of looking at the impact of digital technology on student learning has to fundamentally change.

Bibliography

Higgins, S., Xiao, Z., & Katsipataki, M. (2012). The Impact of Digital Technology on Learning: A Summary for the Education Endowment Foundation London: EEF. Available at: http://educationendowmentfoundation.org.uk/uploads/pdf/The_Impact_of_Digital_Technologies_on_Learning_FULL_REPORT_(2012).pdf

Lee, M (2014) ‘Digital Technology and Student Learning’, Educational Technology Solutions – July 15, 2014 – http://educationtechnologysolutions.com.au/2014/07/15/digital-technology-and-student-learning-the-impact-of-the-ecology/

Westerman, G, Bonnett, D and McAfee, A (2014) Leading Digital. Turning Technology into Business Transformation, Boston, Harvard Business Review Press

Distributed Control of the Teaching and Learning

Mal Lee and Roger Broadie

If schools are to normalise the whole of school community use of the digital and to create a 24/7/365 mode of schooling they’ll need to trust and respect the contribution all within its community and distribute the control of the teaching and learning.

The total school community, all the professional staff – the executive, the classroom teachers and professional support staff, the students, the families and the wider school community need to be empowered, to understand the school’s shaping mission, to appreciate its macro workings and to play a significant part in the teachings, operations and growth of the school.

They need to ‘own’ their school.

In a socially networked society where learning and teaching can, and does take place anywhere, anytime it makes sense to actively involve – in an appropriate way – all the teachers of the young, and not as now focus simply on what the professionals are doing within the school walls.

Within that socially networked school community the principal and the teachers will need to continue to play the lead role – they having both the expertise and the time to so – but that role should also entail empowering the volunteer ‘teachers’, giving them the desired direction and support.

Probably more than ever the principal must continue to play the lead role but not in an autocratic sense but rather as the school’s chief conductor, orchestrating the school’s daily operations and deriving the utmost from all the players in the workings and continued growth and evolution of the school.

In playing this role the principal, like all good conductors and CEOs, has to be the final arbiter. He/she listens, collaborates, delegates and takes on board the decisions made by others but in the end the principal has to make the final decision, even if the decision is not to do anything.

More than ever the shaping of an increasingly complex, more tightly integrated school ecosystems requires principals and professional teachers who can provide the desired instructional leadership while also having a strong working knowledge of all the other major variables, human, educational, political, financial and technological that will grow the school’s ecosystem.

It requires astute, sensitive principals happy to empower others but knowing when and where to intervene to ensure an operation assists realise the school’s shaping vision. It moreover necessitates having an empowered, highly professional staff – teaching and support – with the macro educational understanding, confidence and the people skills to genuinely collaborate with and enhance the ‘teaching’ contribution of the non-professional teachers.

Traditionally within the strongly hierarchically school the principal and the others atop the apex unilaterally controlled the total operations of the school. In so doing they disempowered most of the teachers, ensured the support staff played a subservient role and the students, their families and the local community had no real say.

When schools move to a digital operational base, begin socially networking in a significant way and recognising the value of genuinely collaborating with all involved in the teaching of the young, in and outside the school walls one sees notes in the pathfinder schools a significant letting go of the control from up high and concerted efforts to empower all within the school’s community.

The growing collaboration with the student’s homes and the school’s community has been discussed.

There has been in the pathfinder schools, particularly when they move to the Early Networked evolutionary stage a recognition of the importance of getting the most from the professional staff and listening much better to the students.

At the Digital evolutionary stage, while the staff are using the digital technology most remain relatively disempowered and underused as professionals. The strongly hierarchical organisation model promotes in most staff a micro focus, a focus on playing just their part in the production line. Most have a limited understanding of the macro workings of the school, so essential in growing an integrated school ecosystem.

One needs to markedly enhance that macro capability of staff as soon as is feasible, but it will take time and needs to be done on the fly.   What hit home in the pathfinder schools was how accepting were the staff of the empowerment, the efforts made by most to lift their professionalism, their relatively rapid embrace of change and willingness to take professional risk and their preparedness to genuinely collaborate with their students, the parents and the school’s wider community.

How long it will take in your situation we don’t know. There are so many variables at play.

What we do know is that until the control of the teaching and learning is genuinely distributed digital evolution will be stalled, the successful whole school uptake of BYOT impossible and digital normalisation but a dream.

Home – School – Community Collaboration

Collaborative Teaching 2Mal Lee and Roger Broadie

In moving to a digital operational base the school begins collaborating evermore closely and genuinely with its homes and community, in time marrying the in school teaching, learning and resourcing with the out of school.

It is a marked contrast to most traditional schools where most of the collaboration with the homes is tokenistic (Lee and Ward, 2013) and often one way, with the school informing the parents what they need to do for the school (Grant, 2012). While the literature, government policies and the research (Hattie, 2009) have long advocated genuine home-school collaboration it has rarely been achieved in a significant way until recently (McKenzie, 2010) with most parents reluctant to enter the school gates.

All that invariably begins to change, and to change rapidly and markedly when the school goes digital, and the principal and the teachers begin using the technology to reach out beyond the school walls and ‘socially network’ – using the latter term in its wider sense of ‘a network of social interactions and personal relationships’ (OED).

What one sees is a natural, largely unprompted change with the school becoming increasingly aware of the nature of the teaching, learning and digital resourcing outside the school walls, and the educational – and indeed social, economic, administrative and promotional – benefit of the school and its homes collaborating more closely in the holistic teaching of the young (Project Tomorrow, 2011).

Invariably the initial moves will be diffident, by the homes, community and the school, with it often being two steps forward and one back but in time with the school showing by deed its genuine desire to collaborate and the wider school community recognising the old barriers have been removed and the school gate opened the collaboration becomes normal and begins providing all manner of benefits.

With the collaboration comes:

  • a greater respect for the part the families play in the teaching of their children from birth onwards
  • a recognition of the extent and value of the student learning occurring outside the school walls, unharnessed by the school
  • a greater appreciation of the children’s 24/7/365 use of and proficiency with their personal digital technologies (Project Tomorrow, 2014)
  • an insight into how a collaborative, digitally based 24/7/365 mode of schooling where the young can be taught in context anywhere anytime can markedly improve each child’s learning
  • an awareness of why the school should empower its homes and the local community and enhance their ‘teaching’ contribution
  • the realisation the school should in a socially networked society distribute the control of the teaching and learning and over time to marry the in and out of school teaching
  • an appreciation of the wisdom in a socially networked school community of pooling the expertise and resources of the home, the community and the school in the 24/7/365 schooling of the young
  • a plethora of both intended and unintended benefits – with the latter likely growing as the level of collaboration and social networking grows
  • the recognition that schooling in the networked world should transcend the physical walls of the classroom.

The collaboration will, from the experiences of the pathfinder schools place an extra load on the school and the principal in particular. However over time the astute all- pervasive use of the digital technology will help lessen that load.

Almost inevitably there will be teething problems, dealings with over enthusiastic parents that will likely incline the principal at times to say ‘forget it’, but that downside is more than offset by the immense contribution the homes and the local community will bring to the school’s teaching, operations, its resourcing and its continued growth, and the continued evolution of an increasingly powerful and productive school ecosystem.

When schools open their doors, involve the parents in the school and genuinely collaborate with them in the 24/7/365 teaching of their children the nature of the schooling will be irrevocably transformed, with the parents forever onwards expecting to be involved in all the school’s work – and not shut out and disempowered as in the past.

  • Grant, L (2010) Developing the home-school relationship using digital technologies A Futurelab Handbook February 2010
  • Hattie, J (2009), Visible learning: A synthesis of over 800 meta-analyses relating to achievement, Routledge, Abingdon
  • Lee, M and Ward, L (2013) Collaboration in learning: transcending the classroom walls, Melbourne ACER Press
  • Mackenzie, J (2010) Family Learning: Engagements with Parents Edinburgh Dunedin Press
  • Project Tomorrow (2011) The New Three E’s of Education: Enabled, Engaged and Empowered Speak Up 2010 National Findings Project Tomorrow 2011. Retrieved 24 June 2014 at – http://www.tomorrow.org/speakup/pdfs/SU10_3EofEducation_Educators.pd
  • Project Tomorrow (2014) The New digital Learning Playbook: Understanding the Spectrum of Students’ Activities and Aspirations Project Tomorrow 2014. Retrieved 24 June 2014 at – http://www.tomorrow.org/speakup/SU13DigitalLearningPlaybook_StudentReport.html

 

 

 

Trust and School Evolution

Mal Lee and Roger Broadie

Trust is critical to the digital evolution of the school and achieving digital normalisation.

The principal needs to trust and empower all staff, the students, the parents and the supporting community. That trust will be repaid in numerous, very positive ways.

Trust fundamentally changes the nature of the schooling and opens the way for a more collaborative 24/7/365 mode of schooling and resourcing.

The traditional hierarchically structured school is based on distrust. It is deemed imperative that a small executive team exercises unilateral control over all school operations. Neither the classroom teachers, the support staff, the students, the parents or the community can be trusted, and their roles must be carefully managed from on high. The ethos is at root one of teachers and pupils doing what they are required to do on pain of sanctions, rather than an ethos of mutual expectation that what is required will be done because that is the job that the whole community is collaboratively engaged in.

The history of the use of instructional technology in schools (Lee and Winzenried, 2009) over the last century has been characterised by its distrust of teachers to use the technology wisely. That history sees teachers being obliged to secure licenses to use the gear, instructional technologies being ‘teacher proofed’ and ironically from around 1984 the ‘ICT experts’ controlling every facet of the digital technology. That distrust extends through to current times, as witnessed by the California iPad debacle.

That distrust might well be evident throughout your school operations today.

The distrust stymies the school’s facility to make best use of its greatest resource, its people – its salaried staff, students, families and community. All feel disempowered and unrecognised, most unwilling to put in the extra yards to assist the school’s growth.

The experience of the pathfinder schools, extensively documented in the authors’ Taxonomy of School Evolutionary Stages (2016) is that when schools move to a digital operational mode they begin to use the technology to reach out beyond the school walls, to genuinely collaborate with their parent community and to recognise and respect the contribution the teachers, support staff, students, families and wider community can make to the holistic teaching of each child. If this process is not led by the Principal it is very likely to start happening surreptitiously, particularly amongst the pupils but with aware teachers also starting to use online systems and social networks

These schools begin to appreciate the benefits of more fully trusting all, empowering them and distributing the control of the teaching and learning.

That said it invariably takes time – likely years – before the leadership, and indeed the teachers, are willing to cede some of their power and distribute the control of the teaching, learning and significantly the digital technology resourcing.

In many school settings, as the work by Lee and Levins (2016) will attest, some of the most reluctant to cede that control and trust others are the ‘ICT experts’. Yes – for many the ICT ‘empire’ has been their power base, but if schools are to normalise the whole of school community use of the digital the control has to be distributed and all within the school’s community trusted.

The principal’s willingness to trust will be crucially tested when faced with the decision of letting the children use in class the suit of digital technologies they already use 24/7/365. Is the head prepared to trust the children and parents and go with BYOT or declare his/her continued distrust by going the BYOD route where the school specifies the personal technology? Is the principal willing to trust the students and parents, accepting what to him/her might not appear be a perfect solution but which in time with genuine collaboration will not only work well but yield many other dividends?

It is a critical decision in the school’s digital evolution.

Until the principal is willing to trust and respect each student’s and parent’s choice of technologies, and to genuinely collaborate with them in the teaching, learning and technology resourcing the school’s digital evolution will be stalled and digital normalisation unachievable. While there are schools with ‘successful’ (though expensive) approaches that provide all pupils with the same device, at the root of this is the school wishing to dictate the use of certain software or device. This puts the focus on the technology rather than on the task to be achieved and denies innovation as the devices and software inevitably age. Far better to decide what human and interaction functionality is necessary for all pupils to use their devices.

Reflect for a moment on your children’s normalised out of school use of the digital and you’ll appreciate it is dependent on your trust in them to use and maintain the technology wisely. Your children will invariably respect and build upon that trust such that in a relatively short time their use of the technology becomes so normal as to be largely invisible.

That is what is wanted within the school walls, but it is only achievable when the school has created a whole of school culture – ecology – that trusts, respects and empowers the students and their parents, and values the contribution they can make to the workings, safety, resourcing and growth of the school.

  • Lee, M and Winzenried, A (2009) The Use of Instructional Technology in Schools, Melbourne ACER Press
  • Lee, M and Broadie, R (2016) A Taxonomy of School Evolutionary Stages. 2nd Edition Armidale Douglas and Brown – http://douglasandbrown.com/publications/
  • Lee, M and Levins, M (2016) BYOT and the Digital Evolution of Schooling Armidale Douglas and Brown – http://douglasandbrown.com/publications/